Most Recent Articles
When to Use Adobe Illustrator vs. Photoshop vs. InDesign
One of the things that can be frustrating to creative professionals is receiving files that have been put together using the wrong piece of design software. It could be anything from using Adobe Illustrator instead of InDesign for layout or a logo that has been put together using Photoshop. While it’s expected that pros should [...]
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Screen Printing vs. Pad Printing: What’s The Difference?
When you create promotional products or certain other types of printed, three-dimensional marketing collateral, there’s a good chance you’ll end up using one of two different printing methods: screen printing or pad printing. Though it’s typically best to entrust the actual printing to experts, it never hurts to learn the definition and the difference between [...]
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Always Be Optimizing: The Key to Marketing Success
While salesmen strive to “always be closing,” those in the marketing business would do well to “always be optimizing” their campaigns. You might recognize “always be closing” as a common sales phrase popularized by Alec Baldwin’s character in the film Glengarry Glen Ross. Though somewhat controversial, the meaning of the phrase boils down to “always [...]
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The Ultimate Guide to Your New Product Launch
According to Jack Gordon, CEO of AcuPOLL Research Inc., up to 95% of all new product introductions fail. A sobering statistic to say the least. With this in mind we’ve put together The Ultimate Guide to Your New Product Launch. Packed with successful strategies, plans, tactics and information, it’s a great way to get your [...]
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Why It’s Crucial To “Bleed” When Printing
“Full bleed” might not sound like something you’d necessarily want. But bleed printing is absolutely crucial for avoiding accidental unprinted edges in your document. Have you ever baked cookies? When you use a cookie cutter, you typically roll out a lot of dough first, way more than you’d actually need for any single cookie. You [...]
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Product Distribution Channels: Getting Your Launch Started On The Right Foot
How do you get your new product to the person who needs it most? It’s an age-old question. The product distribution channels that you use achieve the most fundamental goal: enabling customers to buy your product. While you can review them at any time, they’re especially important when targeting a new audience, or bringing a [...]
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8 Tips For Writing A Mind-Blowing Slogan
A slogan or tagline is a unifying message that boils your company’s identity down to a digestible, tasty nugget. Its quick and catchy nature makes it easy for customers to remember and associate it with your business. It’s crucial to make your slogan interesting and meaningful. Follow these 8 simple tips, and you’ll be able [...]
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7 Products Ahead Of Their Time
No one wants to be the first one to arrive at a party. It’s awkward and boring. Similarly, a product that arrives “ahead of its time” may have difficulty finding its footing. History is full of new products that arrived too early too the market, and sometimes they were spectacular failures. In the case of [...]
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Zeroing In: How To Identify Your Target Audience
A well defined target audience for your new product launch has never been more important. You can’t possibly speak to everyone. By targeting a specific group, you’re not excluding those who don’t fit in that group; you’re just focusing your efforts (whether that’s dollars or branding) on those most likely to buy from you. It’s a more efficient way to reach your clientele.
Identify your average buyer and mold your marketing accordingly, this allows you to build a solid foundation for your launch. Say that you’re a car company preparing to launch a new crossover. You can choose to target those who are age 30-65 with household incomes of $90,000+. To further refine your market, you might want to target people with families or young children. It can be also broken down a step further by singling out women. By clearly focusing on your audience, it becomes much easier to market your product.
Lift-Off: 6 Steps To A Successful Product Launch
“Failure to launch” isn’t just a terrible movie; it’s a problem that afflicts many new products. Every year, businesses mistakenly present new products to their customers without strategically determining the way they are going to be launched. A successful product launch is the result of reliable, skilled and informed marketing teams conducting thorough research and planning. Keeping these 6 points in mind gives you a way to develop that strategy.
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