Passive voice and active voice are two different ways in which a sentence can be structured. Using the wrong type of voice in your marketing or business-related writing can be devastating; the way a sentence is built has a large influence on the reader’s emotional reaction. There’s a bit of controversy surrounding the concept of […]

When creating a promotional flyer, a common mistake is to focus almost exclusively on photos, images and other design elements. This is understandable; one of the major perks of flyers is that they demonstrate a product, service or business visually in ways that a letter can’t. But it’s equally important to know how to write […]

It may be tempting to include as much information as you possibly can in your company newsletter. But there are certain types of content that simply end up making a newsletter look bad. In the interest of making a professional print newsletter that’s both high-quality and cost-effective, there are certain things that you’d be better […]

A slogan or tagline is a unifying message that boils your company’s identity down to a digestible, tasty nugget. Its quick and catchy nature makes it easy for customers to remember and associate it with your business. It’s crucial to make your slogan interesting and meaningful. Follow these 8 simple tips, and you’ll be able […]

It’s so easy to get caught up in designing the visual aesthetics of a document or product (picking out images, fonts, color schemes, and so forth) that we sometimes overlook the actual message we’re presenting. Careless copywriting can lead to embarrassing mistakes. It’s important to give any document an attractive layout and design, but it’s […]