Copywriting

How to Use Passive and Active Voice in Business Writing

How to Use Passive and Active Voice in Business Writing

Passive voice and active voice are two different ways in which a sentence can be structured. Using the wrong type of voice in your marketing or business-related writing can be devastating; the way a sentence is built has a large influence on the reader’s emotional reaction. There’s a bit of controversy surrounding the concept of […]

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How to Write a Flyer that Sells

How to Write a Flyer that Sells

When creating a promotional flyer, a common mistake is to focus almost exclusively on photos, images and other design elements. This is understandable; one of the major perks of flyers is that they demonstrate a product, service or business visually in ways that a letter can’t. But it’s equally important to know how to write […]

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10 Killer Tips for Persuasive Sales Letter Writing

10 Killer Tips for Persuasive Sales Letter Writing

Sales letter writing is a critical skill that’s frequently underrated. With the advance of e-mail, text messages and other technology, people rarely send letters to each other anymore. But it’s this exact phenomenon that makes sales letters so unique. A persuasive letter is an unexpectedly personal means of engaging directly with prospects; it’s also one […]

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7 Important Things to Not Put in Your Print Newsletter

7 Important Things to Not Put in Your Print Newsletter

It may be tempting to include as much information as you possibly can in your company newsletter. But there are certain types of content that simply end up making a newsletter look bad. In the interest of making a professional print newsletter that’s both high-quality and cost-effective, there are certain things that you’d be better […]

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How an ‘Unsinkable’ Marketing Campaign Led the Titanic to Disaster

titanic-sinking

The sinking of the RMS Titanic has become a symbol for the ultimate catastrophe. But in light of the various factors that led this iconic “unsinkable” ship to meet with tragedy in 1912, one very significant element is often overlooked: the Titanic‘s advertisement and marketing strategy. The White Star Line’s marketing plan for the Titanic […]

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8 Tips For Writing A Mind-Blowing Slogan

8 Tips For Writing A Mind-Blowing Slogan

A slogan or tagline is a unifying message that boils your company’s identity down to a digestible, tasty nugget. Its quick and catchy nature makes it easy for customers to remember and associate it with your business. It’s crucial to make your slogan interesting and meaningful. Follow these 8 simple tips, and you’ll be able […]

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Top 10 Print Copywriting Mistakes to Avoid

Top 10 Print Copywriting Mistakes To Avoid

It’s so easy to get caught up in designing the visual aesthetics of a document or product (picking out images, fonts, color schemes, and so forth) that we sometimes overlook the actual message we’re presenting. Careless copywriting can lead to embarrassing mistakes. It’s important to give any document an attractive layout and design, but it’s […]

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