View original at 50 Catchy Marketing Phrases That Sell (And How to Improve Them).

Most business writers would agree that creating marketing collateral would be a lot easier if there were words and phrases absolutely guaranteed to sell. If only there were some magical, hypnotic phrase that tapped directly into your audience’s brain and convinced them to take action! We can’t provide you with any magic words, but there [...]

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View original at 7 Solid Techniques for Creating Urgency in Sales.

Even the most punctual, disciplined person can probably admit that he or she has waited until the last minute to do something—be it pay a bill just before the due date, use a coupon on the day it expires, or frantically finish an assignment the night before the deadline. Deadlines are a motivator; if they [...]

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View original at 63 Empty Business Writing Cliches to Avoid.

Contrary to popular belief, using business cliches in your writing isn’t always a bad thing. The definition of a cliche is “a trite or overused expression or idea,” but sometimes those terms and sayings are overused for a reason: because they work. Advertising works best when it’s able to transmit a wealth of information and [...]

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View original at Is Your Business Writing Too Smart for Its Own Good?.

We’ve all had an experience where we had to re-read something in order to understand its meaning—whether it’s a sentence with an unusual structure or simply a word we’ve never seen before. As a copywriter, it’s your duty to make sure that your audience never has a similar experience whenever reading your copy. Many marketing [...]

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View original at 5 Storytelling Tips for Compelling Business Writing.

We don’t normally think of business writing and the art of narrative storytelling as having much in common. It doesn’t seem likely, after all, that the person writing a corporate brochure or promotional flyer is also the author of your favorite adventure novel. But at the same time, which of those things are you most [...]

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View original at Are You Making These 22 Common Grammar and Spelling Mistakes?.

Even the best of us make common spelling and grammar mistakes from time to time, and we often do so without even realizing it. Writing is a bit like a very elaborate and nuanced card game; there are so many different rules and guidelines that you can “play” for years before finding out you’ve been [...]

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View original at 8 Catastrophic Examples of Word Choice Mistakes.

Nobody likes to feel confused—when we don’t understand something, we tend to reject it. Even worse is when we get the incorrect impression about something and don’t find out we were wrong until later. Clarity is key when it comes to business writing, and word choice plays a crucial role in how easy it is [...]

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View original at How to Use Customer Testimonials in Advertising.

Word of mouth can be a powerful marketing tool; after all, how many brands do you use in your daily life at the recommendation of a friend or family member? Customer testimonials make it possible for you to harness that power in your printed media. Using the words of others helps to familiarize your audience [...]

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View original at 14 Tips for Writing the Best Call to Action (With Examples).

You could write the most effective, emotional, efficient copy for your printed marketing media, and it wouldn’t amount to anything if a call to action wasn’t clearly defined. In written advertising, a call to action (by definition) is an imperative sentence that instructs the reader to perform a task. They’re absolutely crucial because once you’ve [...]

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View original at Guarantee Marketing: How to Write the Ultimate Offer.

If there’s one negative thing that people tend to associate with Domino’s, it’s that their pizza isn’t very good. That’s usually kind of a dealbreaker when you’re in the business of selling pizza, but the company turned it around by marketing one irresistible service guarantee with low risk and high reward: “30 minutes or less, [...]

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