Logo Design

What’s the Hidden Meaning Behind Your Logo Color Scheme?

What's the Hidden Meaning Behind Your Logo Color Scheme?

Whether you’re conscious of it or not, the colors that you use in your logo or other design have certain hidden meanings and symbolism. Simply seeing a specific color can conjure up specific emotions and feelings in the mind of the viewer. For that reason, graphic designers tend to choose a color scheme very deliberately. [...]

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How Burton Snowboards Logo Reinforced Their Business

How Burton Snowboards Logo Reinforced Their Business

Since starting out in 1977 in a borrowed wood shop in Stratton, Vermont, Burton Snowboards has had no fewer than 100 logos or brandmarks. It’s hard to argue with their strategy. They sit atop the multi-billion dollar snowboard equipment and apparel industry – an industry which they practically invented. With sales estimated to be in [...]

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5 Facets Of Good Logo Design

5 Facets Of Good Logo Design

In his post entitled “What makes a good logo?”, world renowned graphic designer David Airey once explained that they need to meet five key criteria in order to be successful: describable, memorable, effective without the use of color, scalable and relevant. Let’s take a moment to break down these ideas and see why each element [...]

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