Marketing

7 Solid Techniques for Creating Urgency in Sales

7 Solid Techniques for Creating Urgency in Sales

Even the most punctual, disciplined person can probably admit that he or she has waited until the last minute to do something—be it pay a bill just before the due date, use a coupon on the day it expires, or frantically finish an assignment the night before the deadline. Deadlines are a motivator; if they [...]

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How to Use Customer Testimonials in Advertising

testimonial-customer-photo

Word of mouth can be a powerful marketing tool; after all, how many brands do you use in your daily life at the recommendation of a friend or family member? Customer testimonials make it possible for you to harness that power in your printed media. Using the words of others helps to familiarize your audience [...]

Posted in: Copywriting, Marketing | 1 Comment »

Guarantee Marketing: How to Write the Ultimate Offer

dominos-pizza-sign

If there’s one negative thing that people tend to associate with Domino’s, it’s that their pizza isn’t very good. That’s usually kind of a dealbreaker when you’re in the business of selling pizza, but the company turned it around by marketing one irresistible service guarantee with low risk and high reward: “30 minutes or less, [...]

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Establishing Credibility in Business Writing and Advertising

Establishing Credibility in Business Writing and Advertising

The philosopher Aristotle once wrote of three different modes of persuasion–three different ways of appealing to your audience. The first two should be fairly familiar: logic (logos) and emotion (pathos). Many forms of business writing use one or both of these modes, but the third is somewhat underrated (and, arguably, of the greatest importance). An [...]

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How to Improve the Quality of Your Customer Service

How to Improve the Quality of Your Customer Service

Have you ever had the delightful experience of dealing with an unhappy customer? If you have, then you know its not an easy or exciting task. But just because it’s not the most exciting aspect of marketing doesn’t mean that it’s not as important. If advertising is like a beautiful heroine meant to attract and [...]

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The Top 7 Mistakes When Using Promotional Products

The Top 7 Mistakes When Using Promotional Products

Unlike more well-known (and more expensive) means of marketing, promotional products can be customized and implemented in many radically different ways. This versatility is a double-edged sword; it gives marketers more choices, but it also means that there are many different opportunities to make mistakes along the way. When using promotional products for advertising or [...]

Posted in: Marketing, Marketing Plans, Print Design, Promotional Marketing, Promotional Product Designs | No Comments »

How Customer Service Creates Value

How Customer Service Creates Value

As Bill Gates once said, “your most unhappy customers are your greatest source of learning.” Although customer complaints are commonly perceived as a negative sign of performance, wise companies realize that they can actually be a valuable asset. In fact, with proper handling, they have the ability to contribute to a company’s effectiveness and goodwill [...]

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14 Different Types of Promotional Drinking Glasses

14 Different Types of Promotional Drinking Glasses

You probably wouldn’t use wine glasses at a casual business luncheon; nor would you hand out plastic stadium cups at a fancy corporate dinner. Branded drinking glasses are wildly versatile – they can serve as both event decor and promotional products. But it’s vital to use the correct type of glass for each scenario. With [...]

Posted in: Event Marketing, Marketing, Promotional Marketing | No Comments »

6 Excellent Press Kit Packaging Ideas

6 Excellent Press Kit Packaging Ideas

“It’s what’s on the inside that counts.” Many of us would love to believe this; it would be awfully refreshing if substance and character were all that mattered for making a good impression. But like it or not, when it comes to creating press kit packaging, appearances matter a great deal. Even if the contents [...]

Posted in: Envelope & Packaging Designs, Folder Designs, Marketing, Print Design, Public Relations | No Comments »

8 Irresistible Press Kit Ingredients

Business Reporter

Regardless of whether you’re promoting a band, a book or a small business, a media press kit is an important part of getting the word out. Think of it as your ultimate liason with bloggers, investors, and anyone else you want to connect with. Without a good press kit, it’s likely that whatever you want [...]

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