Marketing Plans

The Top 7 Mistakes When Using Promotional Products

The Top 7 Mistakes When Using Promotional Products

Unlike more well-known (and more expensive) means of marketing, promotional products can be customized and implemented in many radically different ways. This versatility is a double-edged sword; it gives marketers more choices, but it also means that there are many different opportunities to make mistakes along the way. When using promotional products for advertising or [...]

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Always Be Optimizing: The Key to Marketing Success

always-be-optimizing-thumb

While salesmen strive to “always be closing,” those in the marketing business would do well to “always be optimizing” their campaigns. You might recognize “always be closing” as a common sales phrase popularized by Alec Baldwin’s character in the film Glengarry Glen Ross. Though somewhat controversial, the meaning of the phrase boils down to “always [...]

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Your 10-Part New Product Launch Plan

Your 10-Part New Product Launch Plan

Successful product launches are not singular events. They are processes. They require plans. These plans must be committed to by all members of your staff – which means everyone involved in the project must be aware of their responsibilities. Time-frames, strategies and objectives all need to be outlined and detailed. These 10 areas represent what [...]

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