Marketing

8 Irresistible Press Kit Ingredients

Business Reporter

Regardless of whether you’re promoting a band, a book or a small business, a media press kit is an important part of getting the word out. Think of it as your ultimate liason with bloggers, investors, and anyone else you want to connect with. Without a good press kit, it’s likely that whatever you want […]

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Essential Ideas for Successful Promotional Giveaways

Promotional Magnets Giveaway

A promotional giveaway is a nice way to give back to those who frequent your business, but it can actually help to encourage business as well. Giving away promotional products is one of the most cost-effective means of marketing available; in fact, promotional products cost less per impression than cable TV ads. Giving free gifts […]

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10 Ideas for Event Branding on a Small Budget

Academy Awards Oscars

Successful event branding involves more than just slapping your company logo onto a few decorations. It’s about creating a unique experience for the attendees, one that keeps them engaged while also consistently reminding them of your brand. This may be a challenge if you’re on a tight budget. But there are several easy solutions that […]

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The Pros of Giving Promotional Products as Gifts

Advertising Cost Per Impression, Source: Advertising Specialty Institute

Promotional gifts have become more and more popular in the last couple decades. In a 1991 study sponsored by PPAI, less than half of the participating businesses had given corporate gifts. Compare that to 2007, when about 84% percent of the surveyed companies gave business gifts. Clearly, this is a trend that has caught on. […]

Posted in: Marketing, Promotional Marketing | 2 Comments »

10 Killer Tips for Persuasive Sales Letter Writing

10 Killer Tips for Persuasive Sales Letter Writing

Sales letter writing is a critical skill that’s frequently underrated. With the advance of e-mail, text messages and other technology, people rarely send letters to each other anymore. But it’s this exact phenomenon that makes sales letters so unique. A persuasive letter is an unexpectedly personal means of engaging directly with prospects; it’s also one […]

Posted in: Copywriting, Direct Marketing, Marketing | 1 Comment »

80 Promotional Ideas to Increase Sales

Dancing Flash Mob

Since more and more small businesses battle over the same clientele each year, finding new and effective promotional ideas that work to target those customers is critical. The line between success and failure often comes down to promotion – it’s as simple as that. So how do you tackle the challenge of getting people to […]

Posted in: Direct Marketing, Guerrilla Marketing, Marketing, Marketing Ideas, Promotional Marketing, Public Relations | 23 Comments »

Always Be Optimizing: The Key to Marketing Success

always-be-optimizing-thumb

While salesmen strive to “always be closing,” those in the marketing business would do well to “always be optimizing” their campaigns. You might recognize “always be closing” as a common sales phrase popularized by Alec Baldwin’s character in the film Glengarry Glen Ross. Though somewhat controversial, the meaning of the phrase boils down to “always […]

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How To Run A “Wild Posting” Campaign (Without Getting Arrested)

How To Run A "Wild Posting" Campaign (Without Getting Arrested)

When one thinks of “wild posting” (also known as “flyposting” in the UK), the image that tends to spring to mind is of masked vandals “fighting the system,” putting up posters decrying the evils of corporate culture (or maybe just plugging their band). But in fact, this fundamental form of guerrilla marketing has become increasingly […]

Posted in: Guerrilla Marketing, Marketing | 2 Comments »

How an ‘Unsinkable’ Marketing Campaign Led the Titanic to Disaster

titanic-sinking

The sinking of the RMS Titanic has become a symbol for the ultimate catastrophe. But in light of the various factors that led this iconic “unsinkable” ship to meet with tragedy in 1912, one very significant element is often overlooked: the Titanic‘s advertisement and marketing strategy. The White Star Line’s marketing plan for the Titanic […]

Posted in: Copywriting, Marketing, Marketing Ideas | 9 Comments »

The Ultimate Guide to Your New Product Launch

The Ultimate Guide to Your Product Launch

According to Jack Gordon, CEO of AcuPOLL Research Inc., up to 95% of all new product introductions fail. A sobering statistic to say the least. With this in mind we’ve put together The Ultimate Guide to Your New Product Launch. Packed with successful strategies, plans, tactics and information, it’s a great way to get your […]

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