Marketing

Lift-Off: 6 Steps To A Successful Product Launch

img_recent_post2

“Failure to launch” isn’t just a terrible movie; it’s a problem that afflicts many new products. Every year, businesses mistakenly present new products to their customers without strategically determining the way they are going to be launched. A successful product launch is the result of reliable, skilled and informed marketing teams conducting thorough research and planning. Keeping these 6 points in mind gives you a way to develop that strategy.

Posted in: Marketing, Product Launch Marketing | No Comments »

10 Common Product Launch Mistakes (And How to Avoid Them)

10 Common Product Launch Mistakes (And How to Avoid Them)

Every year there are thousands of new products that hit the market. The vast majority of them are failures. Making even one mistake can ruin your product launch. With so many intangibles in the process, it makes sense why there are so many things that can go wrong. Let’s look at some of them. Assuming […]

Posted in: Marketing, Product Launch Marketing | No Comments »

A Definitive 14-Point Product Launch Checklist

A Definitive 14-Point Product Launch Checklist

With so much involved in launching a new product, it can be easy for things to fall through the cracks. Because a product launch is such a resource intensive proposition for most companies, forgetting even one element could have disastrous results. A new product launch checklist can often be an effective tool in successfully bringing […]

Posted in: Marketing, Product Launch Marketing | No Comments »

5 Tips To Planning Your Product Launch Event

5 Tips To Planning Your Product Launch Event

When Coke announces a new type of soda, or when Sony launches the newest version of the Playstation, they don’t just ship their products to stores. They’re usually tied to a product launch event or party. It’s a way to formally announce the product to a key group of people. Developing a new product can […]

Posted in: Marketing, Product Launch Marketing | No Comments »

Rocket-Powered: 6 Successful Product Launches

Rocket-Powered: 6 Successful Product Launches

A prominent product launch has always been a marketplace tradition. When something grabs the public’s attention, it can be almost impossible to get away from it. After all, for every one hit there can be dozens and dozens of misses. So let’s look at these 6 successful product launches that were able to become that […]

Posted in: Marketing, Product Launch Marketing | No Comments »

4 Products That Sell Themselves

img_recent_post

Ensuring that your new product or service is of the highest quality is as important as the product itself. The reputation of your company is forged by the products that you sell. The better that reputation is, the better your word of mouth will be.
A quality product saves money by reducing warranty claims and customer service phone calls, and increasing repeat buyers. It also leads to substantially less work involved in its marketing and advertising. Make no mistake: you’ll always need to do these things, but a good product with a reputation for quality is one that will sell itself.

Posted in: Branding, Marketing, Product Launch Marketing | No Comments »

How Burton Snowboards Logo Reinforced Their Business

How Burton Snowboards Logo Reinforced Their Business

Since starting out in 1977 in a borrowed wood shop in Stratton, Vermont, Burton Snowboards has had no fewer than 100 logos or brandmarks. It’s hard to argue with their strategy. They sit atop the multi-billion dollar snowboard equipment and apparel industry – an industry which they practically invented. With sales estimated to be in […]

Posted in: Branding, Logo Design, Logo Design Tips, Marketing | No Comments »

46+ Promotional Gift Ideas For Business

46+ Promotional Gift Ideas For Business

People love promotional products; they’ve become part of our daily lives. These products serve not only as tools of promotion, but as a means of on-going advertising. A 2009 Promotional Products Association International study showed that 83% of U.S. consumers like getting promotional products with an advertising message. 48% wanted to receive products more often […]

Posted in: Marketing, Promotional Marketing | No Comments »