Promotional Marketing

The Top 7 Mistakes When Using Promotional Products

The Top 7 Mistakes When Using Promotional Products

Unlike more well-known (and more expensive) means of marketing, promotional products can be customized and implemented in many radically different ways. This versatility is a double-edged sword; it gives marketers more choices, but it also means that there are many different opportunities to make mistakes along the way. When using promotional products for advertising or [...]

Posted in: Marketing, Marketing Plans, Print Design, Promotional Marketing, Promotional Product Designs | No Comments »

14 Different Types of Promotional Drinking Glasses

14 Different Types of Promotional Drinking Glasses

You probably wouldn’t use wine glasses at a casual business luncheon; nor would you hand out plastic stadium cups at a fancy corporate dinner. Branded drinking glasses are wildly versatile – they can serve as both event decor and promotional products. But it’s vital to use the correct type of glass for each scenario. With [...]

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Essential Ideas for Successful Promotional Giveaways

Promotional Magnets Giveaway

A promotional giveaway is a nice way to give back to those who frequent your business, but it can actually help to encourage business as well. Giving away promotional products is one of the most cost-effective means of marketing available; in fact, promotional products cost less per impression than cable TV ads. Giving free gifts [...]

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The Pros of Giving Promotional Products as Gifts

Advertising Cost Per Impression, Source: Advertising Specialty Institute

Promotional gifts have become more and more popular in the last couple decades. In a 1991 study sponsored by PPAI, less than half of the participating businesses had given corporate gifts. Compare that to 2007, when about 84% percent of the surveyed companies gave business gifts. Clearly, this is a trend that has caught on. [...]

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80 Promotional Ideas to Increase Sales

Dancing Flash Mob

Since more and more small businesses battle over the same clientele each year, finding new and effective promotional ideas that work to target those customers is critical. The line between success and failure often comes down to promotion – it’s as simple as that. So how do you tackle the challenge of getting people to [...]

Posted in: Direct Marketing, Guerrilla Marketing, Marketing, Marketing Ideas, Promotional Marketing, Public Relations | 18 Comments »

5 Ways Promotional Gifts Can Launch Your New Product

5 Ways Promotional Gifts Can Launch Your New Product

It’s obvious that there’s way more to the launch of a new product or service than simply using a few promotional items. But the items that you do pick can go a long way. Promotional products allow you to be creative and give your customers something fun and useful that also helps promote your product [...]

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46+ Promotional Gift Ideas For Business

46+ Promotional Gift Ideas For Business

People love promotional products; they’ve become part of our daily lives. These products serve not only as tools of promotion, but as a means of on-going advertising. A 2009 Promotional Products Association International study showed that 83% of U.S. consumers like getting promotional products with an advertising message. 48% wanted to receive products more often [...]

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