Public Relations

6 Excellent Press Kit Packaging Ideas

6 Excellent Press Kit Packaging Ideas

“It’s what’s on the inside that counts.” Many of us would love to believe this; it would be awfully refreshing if substance and character were all that mattered for making a good impression. But like it or not, when it comes to creating press kit packaging, appearances matter a great deal. Even if the contents [...]

Posted in: Envelope & Packaging Designs, Folder Designs, Marketing, Print Design, Public Relations | No Comments »

8 Irresistible Press Kit Ingredients

Business Reporter

Regardless of whether you’re promoting a band, a book or a small business, a media press kit is an important part of getting the word out. Think of it as your ultimate liason with bloggers, investors, and anyone else you want to connect with. Without a good press kit, it’s likely that whatever you want [...]

Posted in: Marketing, Public Relations | No Comments »

80 Promotional Ideas to Increase Sales

Dancing Flash Mob

Since more and more small businesses battle over the same clientele each year, finding new and effective promotional ideas that work to target those customers is critical. The line between success and failure often comes down to promotion – it’s as simple as that. So how do you tackle the challenge of getting people to [...]

Posted in: Direct Marketing, Guerrilla Marketing, Marketing, Marketing Ideas, Promotional Marketing, Public Relations | 19 Comments »

Press Kits Grab Attention For Your Product Launch

Press Kits Grab Attention For Your Product Launch

Everyone wants to get as much attention or media coverage as possible when launching their new product. Press kits make this happen. Journalists, bloggers, reporters and news editors get press releases for new product launches all the time. By providing them with more information by means of your press packet, you’re giving yourself a better [...]

Posted in: Marketing, Product Launch Marketing, Public Relations | No Comments »