3 Critical Pieces Of Promotional Literature For Your New Product Launch

3 Critical Pieces Of Promotional Literature For Your New Product Launch

A business can flounder without the proper promotional literature in place to support a product launch. You would never want to go into a meeting without something that you could leave behind for people to remember you by. Something like a brochure or business card that they can touch. Your sales staff needs these products […]

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Why It’s Crucial To Study The Competition

Why It’s Crucial To Study The Competition

You’re eager to get your target audience to purchase your new product and have it become a success… but so is the competition. They want your business. They want your product or service to fail. They will offer whatever they can to take customers away from you. There is a never-ending struggle between businesses to […]

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The Steve Jobs Guide To Quality Products

The Steve Jobs Guide To Quality Products

When Steve Jobs died on October 5 at the age of 56, he left behind a staggering legacy. Apple is the most valuable technology company on earth; its products have become some of the most beloved of all time. Jobs’ company was built on the idea that products should enhance the lives of their users. […]

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Why Launch Your New Product at a Conference?

Why Launch Your New Product at a Conference?

Picture a turtleneck-clad Steve Jobs, holding the latest piece of Apple technology in his hands, telling us all how his product will change the world. Your company may not have the power or budget to hold an Apple-like event on its own, but a conference is a great way to introduce your product to the […]

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Lift-Off: 6 Steps To A Successful Product Launch

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“Failure to launch” isn’t just a terrible movie; it’s a problem that afflicts many new products. Every year, businesses mistakenly present new products to their customers without strategically determining the way they are going to be launched. A successful product launch is the result of reliable, skilled and informed marketing teams conducting thorough research and planning. Keeping these 6 points in mind gives you a way to develop that strategy.

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10 Common Product Launch Mistakes (And How to Avoid Them)

10 Common Product Launch Mistakes (And How to Avoid Them)

Every year there are thousands of new products that hit the market. The vast majority of them are failures. Making even one mistake can ruin your product launch. With so many intangibles in the process, it makes sense why there are so many things that can go wrong. Let’s look at some of them. Assuming […]

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4 Elements Of Effective Presentation Folder Design

4 Elements Of Effective Presentation Folder Design

A well designed presentation folder is an ongoing, visual reminder of your business, one that potential customers and clients get to keep and refer to as needed. You always want to make sure you address these four areas when creating them. Target a Specific Audience Like all of your marketing materials, you want your presentation […]

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A Definitive 14-Point Product Launch Checklist

A Definitive 14-Point Product Launch Checklist

With so much involved in launching a new product, it can be easy for things to fall through the cracks. Because a product launch is such a resource intensive proposition for most companies, forgetting even one element could have disastrous results. A new product launch checklist can often be an effective tool in successfully bringing […]

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5 Tips To Planning Your Product Launch Event

5 Tips To Planning Your Product Launch Event

When Coke announces a new type of soda, or when Sony launches the newest version of the Playstation, they don’t just ship their products to stores. They’re usually tied to a product launch event or party. It’s a way to formally announce the product to a key group of people. Developing a new product can […]

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Rocket-Powered: 6 Successful Product Launches

Rocket-Powered: 6 Successful Product Launches

A prominent product launch has always been a marketplace tradition. When something grabs the public’s attention, it can be almost impossible to get away from it. After all, for every one hit there can be dozens and dozens of misses. So let’s look at these 6 successful product launches that were able to become that […]

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