Print Design

Basic Alignment Principles in Graphic Design (with Examples)

Basic Alignment Principles in Graphic Design (with Examples)

A design with poor alignment is a little like a poorly organized desk. If you’ve ever had a workspace covered in clutter, you know how frustrating it can be; documents that should go together are nowhere near each other, nothing’s where you expect it to be and the whole thing is just plain unattractive to [...]

Posted in: Print Design | No Comments »

White Space in Graphic Design, and Why It’s Important

White Space in Graphic Design, and Why It's Important

When was the last time you actively considered the role of nothingness in your life? We generally focus on the tangible–however, a strong design requires careful attention to both what’s there and what isn’t there. White space (sometimes spelled “whitespace”) is integral because it tells our brains which elements in the design are the most [...]

Posted in: Print Design | No Comments »

The Top 7 Mistakes When Using Promotional Products

The Top 7 Mistakes When Using Promotional Products

Unlike more well-known (and more expensive) means of marketing, promotional products can be customized and implemented in many radically different ways. This versatility is a double-edged sword; it gives marketers more choices, but it also means that there are many different opportunities to make mistakes along the way. When using promotional products for advertising or [...]

Posted in: Marketing, Marketing Plans, Print Design, Promotional Marketing, Promotional Product Designs | No Comments »

Your Comprehensive Guide to Presentation Folders

Effective Presentation Folder

Presentation folders are like wrapping paper for the ideas that you want to present. What’s inside the folder won’t be seen until the right moment, so the outside has to grab the recipient’s attention and keep them excited for what’s in store. Do you want to present your company’s important ideas and information in an [...]

Posted in: Folder Designs, Print Design | No Comments »

Metallic Foil Stamping vs. Metallic PMS Ink

Metallic Foil Stamping

If you want to add a metallic finish to your marketing collateral, you’ll have to make the inevitable choice between foil stamping versus metallic PMS ink. Both techniques enhance the look of your materials by simulating the shiny gleam of metal — conveying both a sense of class and authority. However, they are both completely [...]

Posted in: Print Design, Printing Technology | 1 Comment »

4 Indispensable Tips for Designing Embossed Presentation Folders

Sculpture Embossed Folder

Custom embossing is a excellent way to give presentation folders and other marketing materials an elegant touch. As opposed to dry embossing which is sometimes done by hand by scrapbookers and craft enthusiasts, most commercial printers use heat embossing to squeeze and reshape paper into a customized design of your choice. The process has some [...]

Posted in: Folder Designs, Print Design | No Comments »

6 Excellent Press Kit Packaging Ideas

6 Excellent Press Kit Packaging Ideas

“It’s what’s on the inside that counts.” Many of us would love to believe this; it would be awfully refreshing if substance and character were all that mattered for making a good impression. But like it or not, when it comes to creating press kit packaging, appearances matter a great deal. Even if the contents [...]

Posted in: Envelope & Packaging Designs, Folder Designs, Marketing, Print Design, Public Relations | No Comments »

5 Cardinal Rules of Presentation Folder Quality

Presentation Folder Design

No one makes a good impression with cheap, shoddy marketing materials. When you’re looking for presentation folders, you almost certainly want them to be high quality. But finding impeccable, professional-looking folders isn’t always as easy as it sounds. We critique movies, books, food, and even celebrity fashion on a regular basis. But there’s not a [...]

Posted in: Folder Designs, Print Design, Printing Technology | 2 Comments »

The Difference Between One and Two Sided Folder Printing

The Difference Between One and Two Sided Folder Printing

A common and troublesome issue when ordering custom printed folders involves the distinction between one-sided and two-sided printing. It’s a deceptively simple concept that tends to trip people up. Imagine walking into a diner and ordering eggs. The waiter asks if you want them “sunny-side up” or “over easy.” If you don’t know what those [...]

Posted in: Folder Designs, Print Design, Printing Technology | 1 Comment »

All About Coating Finishes for Your Presentation Folders

All About Coating Finishes for Your Presentation Folders

Coatings allow you to make your marketing materials shiny, silky, soft, or simply stronger. A coating envelops folders within a film, finish or sealant that enhances the appearance, texture or durability of your marketing collateral. All coatings help to protect the ink in your folder design from smearing or fading. They can also alter the [...]

Posted in: Folder Designs, Print Design | No Comments »