Printing Technology

Metallic Foil Stamping vs. Metallic PMS Ink

Metallic Foil Stamping

If you want to add a metallic finish to your marketing collateral, you’ll have to make the inevitable choice between foil stamping versus metallic PMS ink. Both techniques enhance the look of your materials by simulating the shiny gleam of metal — conveying both a sense of class and authority. However, they are both completely [...]

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How Soy-Based Ink is Made, and Why You Should Use It

Soybeans Used for Manufacturing Soy-Based Ink

The use of soy has affected a multitude of industries: food, health, plastics and clothing to name a few. Soybeans are used to create anything from crayons to cosmetics. Similarly, the benefits of soy-based ink (compared to other inks) have had a drastic impact on how we create newspapers, marketing collateral and other documents with [...]

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5 Cardinal Rules of Presentation Folder Quality

Presentation Folder Design

No one makes a good impression with cheap, shoddy marketing materials. When you’re looking for presentation folders, you almost certainly want them to be high quality. But finding impeccable, professional-looking folders isn’t always as easy as it sounds. We critique movies, books, food, and even celebrity fashion on a regular basis. But there’s not a [...]

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4-Color Process vs. Spot Color Printing

CMYK Colors

When you create printed products such as promotional items, chances are that you’ll use either 4-color process or spot color printing. Both processes are popular because they produce high quality items while keeping the price quite reasonable. These two types of printing produce markedly different results, so it’s typically very easy to tell which process [...]

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The Difference Between One and Two Sided Folder Printing

The Difference Between One and Two Sided Folder Printing

A common and troublesome issue when ordering custom printed folders involves the distinction between one-sided and two-sided printing. It’s a deceptively simple concept that tends to trip people up. Imagine walking into a diner and ordering eggs. The waiter asks if you want them “sunny-side up” or “over easy.” If you don’t know what those [...]

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Screen Printing vs. Pad Printing: What’s The Difference?

andy-warhol-marilyn-monroe-thumb

When you create promotional products or certain other types of printed, three-dimensional marketing collateral, there’s a good chance you’ll end up using one of two different printing methods: screen printing or pad printing. Though it’s typically best to entrust the actual printing to experts, it never hurts to learn the definition and the difference between [...]

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