50 Catchy Marketing Phrases That Sell (And How to Improve Them)

Hypnotic Marketing Phrases

Most business writers would agree that creating marketing collateral would be a lot easier if there were words and phrases absolutely guaranteed to sell. If only there were some magical, hypnotic phrase that tapped directly into your audience’s brain and convinced them to take action!

We can’t provide you with any magic words, but there are certain marketing phrases with a long, proven history of engaging and persuading potential customers.

You’ve probably seen these power phrases for sales used many times before—in advertisements, documents, signage and other business collateral. Even though the best marketing phrases are often considered business cliches, that’s only because they’re a tried-and-true method of grabbing your audience’s attention.

Consider incorporating any of the following marketing phrases and slogans into your next sales or business writing project:

  • No obligation required
  • Cancel anytime
  • Money back guarantee
  • Lowest price
  • Prices cut in half
  • Save money
  • Best value
  • Special offer
  • Pay nothing
  • No minimum
  • Low minimum
  • Cost-effective
  • Buy one, get one free
  • Free shipping
  • Free gift with purchase
  • Free trial
  • Free sample
  • Free demonstration
  • Free download
  • Free estimate
  • Free consultation
  • Guaranteed overnight delivery
  • Results overnight
  • No questions asked
  • Beat the system
  • Secret technique
  • Secret tip
  • Treat yourself
  • At your own pace
  • Limited supply
  • Before they’re gone
  • Offer ends soon
  • Act now
  • Offer expires
  • Reserve your appointment now
  • Private invitation
  • Exclusive offer
  • First time offered
  • Not sold in stores
  • Call anytime
  • Call right now
  • Contact us
  • Talk to an expert
  • Years of experience
  • Scientifically proven
  • Award-winning
  • Fast acting
  • Results overnight
  • Same-day delivery
  • Same-day service
Buy One Get One Free Phrase Example

‘Buy one, get one free’ is a common marketing phrase that tends to get consistent results. That’s why you frequently see it in a wide variety of marketing across multiple mediums. Photo Credit: Tim Bland

Making Marketing Phrases Your Own

These are good starting points, but not all of them will be a good fit with your particular company. There also may be times when standard marketing catch phrases just won’t do—especially when your collateral will be placed adjacent to that of other businesses (such as the tourism rack cards at a hotel or a board packed with various flyers). No one wants to be just another voice in a crowd, saying the exact same things as everyone else. Try to be creative and put your own unique spin on these power phrases.

Consider what makes your company stand out and apply these properties to your writing. For example, say your business specializes in pain psychology. “Talk to an expert” is catchy, but it’s fairly generic and could apply to any number of businesses. To make it unique to you, you might specify the type of expert customers can talk to: “Talk to a qualified psychologist.”

Going one step further, you could also tweak the phrase so that it communicates the benefit customers will receive: psychologists will “ease your pain.” If you combine these elements together, you end up with “Let our qualified psychologists ease your pain.” That’s a much more powerful tagline than “talk to an expert.”

Sales Phrase Psychologist Example

Alternatively, consider the ad below for the Bud Phone mobile service, which uses a more general approach but rewords a marketing phrase in a unique way. Rather than simply saying “Pay nothing” or “Get it free,” the advertisement makes a comparison to emphasize the negative consequences of not taking action.

Advertisement with Example of Customized Marketing Phrase

Photo Credit: Liam Mooney

“Pay nothing” and “get it free” are very powerful and catchy sale phrases, but we see them all the time, and many of us have preconceived emotional responses to those words based on our past experiences. For example, I signed up to receive a newsletter from a company at a trade show because of the free prize, but by the time I got it home, it was broken. Because of that experience, I might associate “Get it free” with “Get a piece of junk for free” in my head.

Instead of a call to action, it’s almost like a call to inaction: “Don’t pay.” That sounds much easier to do, doesn’t it? It also implies: “If you pay for this, you’ll be wasting money because you can get it for free.”

It’s a universal concept that any audience can identify with regardless of the product being sold, so in this case, being more general actually works to the company’s advantage. It helps the headline to get past people’s preconceived conditions (their satisfaction with their cell phone service, their anxiety about changing their current service, etc.). Therefore, the word “something” is more impactful and engaging than a more specific term like “cell phone service.”


Catchy sale phrases can help to power up your business writing, but be careful not to use them as a crutch. The best business writing consists of an artful blend of dependable marketing phrases and personal creativity.

Can you think of more great marketing phrases that sell? Or an interesting way of spicing up one of the power phrases listed here? Please leave your ideas in the comments!

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Printwand Staff
Author: Printwand Staff

Our marketing, design and printing experts are passionate about sharing their knowledge. We're eager to help make your vision a reality in print. Be sure to explore the rest of the Printwand blog for more reliable, easy-to-understand information.

9 Responses to “50 Catchy Marketing Phrases That Sell (And How to Improve Them)”

  • 1

    A great read. I love the idea of turning marketing catch phrases on their head, on making them your own. Thank you!

  • 2
    Levy says:

    I like the “beat the system” one, that is a very good one. Thank you sir!

  • 3
    Kostas says:

    Pay nothing, Offer expires .. the best!

  • 4
    Heftylist says:

    Thanks for the list and “private Invitation” is superb for the sales pitch. this makes customer feel proud to treat them special.

  • 5
    Rosie Foshee says:

    I am an aspiring artist, fairly new on the scene, although I have toyed with creativity even as a young girl at the side of my Mom. Then in the 7th grade, then later in my 20s, always drawing for preschoolers, through my 30s, In my late 30s caring for elderly parents, 3 over a period of 23 years, today my passion of heart is art. I describe it as taking it off the back burner, moving it to the front burner. I have my prices low to an unheard of level, to get going, and I was looking for wording, and your article met my need. I liked the thought of adding a need the art may meet in someone’s life. I have always thought of art as being uplifting, as well as am art piece that brings out or adds beauty in the home. Thank you for sharing this with us.

  • 6
    Cph Media says:

    Final days to save  – This phrase is vague. How many days are left in the sale? Give your customers a specific time frame on all deals.

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