Marketing

Coffee Infographic: Everything You Need To Know About Coffee

Coffee Infographic: Everything You Need To Know About Coffee

For millions of people, coffee is an essential morning tradition that fuels the start of their day—and most of the time, you probably don’t even think about it. But behind every sip of coffee, there’s a fascinating story that begins in the country where it was grown and ends with the choice of cup that […]

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Stop Polluting the Planet with Disposable Plastic Water Bottles

Stop Killing the Planet with Water Bottles (Infographic)

Disposable plastic water bottles are a convenient way to stay hydrated, but they have major consequences on the health of our planet—not to mention the people who drink from them. The production and disposal of bottled water negatively impacts the Earth’s resources, the size of our landfills, and even the level of water pollution in […]

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Quick customer service makes cups life of the party

euromic-proof

Company: Euromic Company Overview: Euromic is a non-profit association founded in 1973. It is an events and destination management partnership created to market and promote its members to the meetings, conferences and incentive travel industry on a worldwide basis. With 53 unique destinations, Euromic represents more than 500 group travel professionals. Goal: Joe Lustenberger, Euromic’s […]

Posted in: Event Marketing, Marketing | 1 Comment »

7 Solid Techniques for Creating Urgency in Sales

7 Solid Techniques for Creating Urgency in Sales

Even the most punctual, disciplined person can probably admit that he or she has waited until the last minute to do something—be it pay a bill just before the due date, use a coupon on the day it expires, or frantically finish an assignment the night before the deadline. Deadlines are a motivator; if they […]

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How to Use Customer Testimonials in Advertising

testimonial-customer-photo

Word of mouth can be a powerful marketing tool; after all, how many brands do you use in your daily life at the recommendation of a friend or family member? Customer testimonials make it possible for you to harness that power in your printed media. Using the words of others helps to familiarize your audience […]

Posted in: Copywriting, Marketing | 3 Comments »

Guarantee Marketing: How to Write the Ultimate Offer

dominos-pizza-sign

If there’s one negative thing that people tend to associate with Domino’s, it’s that their pizza isn’t very good. That’s usually kind of a dealbreaker when you’re in the business of selling pizza, but the company turned it around by marketing one irresistible service guarantee with low risk and high reward: “30 minutes or less, […]

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Establishing Credibility in Business Writing and Advertising

Establishing Credibility in Business Writing and Advertising

The philosopher Aristotle once wrote of three modes of persuasion–three different ways of appealing to your audience. The first two should be fairly familiar: logic (logos) and emotion (pathos). Many forms of business writing use one or both of these modes, but the third is somewhat underrated (and, arguably, of the greatest importance). An appeal […]

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How to Improve the Quality of Your Customer Service

How to Improve the Quality of Your Customer Service

Have you ever had the delightful experience of dealing with an unhappy customer? If you have, then you know its not an easy or exciting task. But just because it’s not the most exciting aspect of marketing doesn’t mean that it’s not as important. If advertising is like a beautiful heroine meant to attract and […]

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The Top 7 Mistakes When Using Promotional Products

The Top 7 Mistakes When Using Promotional Products

Unlike more well-known (and more expensive) means of marketing, promotional products can be customized and implemented in many radically different ways. This versatility is a double-edged sword; it gives marketers more choices, but it also means that there are many different opportunities to make mistakes along the way. When using promotional products for advertising or […]

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How Customer Service Creates Value

How Customer Service Creates Value

As Bill Gates once said, “your most unhappy customers are your greatest source of learning.” Although customer complaints are commonly perceived as a negative sign of performance, wise companies realize that they can actually be a valuable asset. In fact, with proper handling, they have the ability to contribute to a company’s effectiveness and goodwill […]

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