Marketing Ideas

7 Solid Techniques for Creating Urgency in Sales

7 Solid Techniques for Creating Urgency in Sales

Even the most punctual, disciplined person can probably admit that he or she has waited until the last minute to do something—be it pay a bill just before the due date, use a coupon on the day it expires, or frantically finish an assignment the night before the deadline. Deadlines are a motivator; if they […]

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Guarantee Marketing: How to Write the Ultimate Offer


If there’s one negative thing that people tend to associate with Domino’s, it’s that their pizza isn’t very good. That’s usually kind of a dealbreaker when you’re in the business of selling pizza, but the company turned it around by marketing one irresistible service guarantee with low risk and high reward: “30 minutes or less, […]

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Essential Ideas for Successful Promotional Giveaways

Promotional Magnets Giveaway

A promotional giveaway is a nice way to give back to those who frequent your business, but it can actually help to encourage business as well. Giving away promotional products is one of the most cost-effective means of marketing available; in fact, promotional products cost less per impression than cable TV ads. Giving free gifts […]

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80 Promotional Ideas to Increase Sales

Dancing Flash Mob

Since more and more small businesses battle over the same clientele each year, finding new and effective promotional ideas that work to target those customers is critical. The line between success and failure often comes down to promotion – it’s as simple as that. So how do you tackle the challenge of getting people to […]

Posted in: Direct Marketing, Guerrilla Marketing, Marketing, Marketing Ideas, Promotional Marketing, Public Relations | 25 Comments »

Always Be Optimizing: The Key to Marketing Success


While salesmen strive to “always be closing,” those in the marketing business would do well to “always be optimizing” their campaigns. You might recognize “always be closing” as a common sales phrase popularized by Alec Baldwin’s character in the film Glengarry Glen Ross. Though somewhat controversial, the meaning of the phrase boils down to “always […]

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How an ‘Unsinkable’ Marketing Campaign Led the Titanic to Disaster


The sinking of the RMS Titanic has become a symbol for the ultimate catastrophe. But in light of the various factors that led this iconic “unsinkable” ship to meet with tragedy in 1912, one very significant element is often overlooked: the Titanic‘s advertisement and marketing strategy. The White Star Line’s marketing plan for the Titanic […]

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5 “Share Buttons” for Print Marketing

5 "Share Buttons" for Print Marketing

Most online marketers wouldn’t think of creating a web page without including a way for users or visitors to easily share it with others. Web pages can have multiple “share buttons” which enable users to send them to a variety of targets: Facebook, StumbleUpon, email, and many more. But there’s no share button when you’re […]

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