Marketing Plans
The Top 7 Mistakes When Using Promotional Products

Unlike more well-known (and more expensive) means of marketing, promotional products can be customized and implemented in many radically different ways. This versatility is a double-edged sword; it gives marketers more choices, but it also means that there are many different opportunities to make mistakes along the way. When using promotional products for advertising or […]
Posted in: Marketing, Marketing Plans, Print Design, Promotional Marketing, Promotional Product Designs | 1 Comment »
Always Be Optimizing: The Key to Marketing Success

While salesmen strive to “always be closing,” those in the marketing business would do well to “always be optimizing” their campaigns. You might recognize “always be closing” as a common sales phrase popularized by Alec Baldwin’s character in the film Glengarry Glen Ross. Though somewhat controversial, the meaning of the phrase boils down to “always […]
Posted in: Marketing, Marketing Ideas, Marketing Plans | No Comments »
Your 10-Part New Product Launch Plan

Successful product launches are not singular events. They are processes. They require plans. These plans must be committed to by all members of your staff – which means everyone involved in the project must be aware of their responsibilities. Time-frames, strategies and objectives all need to be outlined and detailed. These 10 areas represent what […]
Posted in: Marketing, Marketing Plans, Product Launch Marketing | No Comments »