Marketing

14 Different Types of Promotional Drinking Glasses

14 Different Types of Promotional Drinking Glasses

You probably wouldn’t use wine glasses at a casual business luncheon; nor would you hand out plastic stadium cups at a fancy corporate dinner. Branded drinking glasses are wildly versatile – they can serve as both event decor and promotional products. But it’s vital to use the correct type of glass for each scenario. With […]

Posted in: Event Marketing, Marketing, Promotional Marketing | No Comments »

6 Excellent Press Kit Packaging Ideas

6 Excellent Press Kit Packaging Ideas

“It’s what’s on the inside that counts.” Many of us would love to believe this; it would be awfully refreshing if substance and character were all that mattered for making a good impression. But like it or not, when it comes to creating press kit packaging, appearances matter a great deal. Even if the contents […]

Posted in: Envelope & Packaging Designs, Folder Designs, Marketing, Print Design, Public Relations | No Comments »

8 Irresistible Press Kit Ingredients

Business Reporter

Regardless of whether you’re promoting a band, a book or a small business, a media press kit is an important part of getting the word out. Think of it as your ultimate liason with bloggers, investors, and anyone else you want to connect with. Without a good press kit, it’s likely that whatever you want […]

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Essential Ideas for Successful Promotional Giveaways

Promotional Magnets Giveaway

A promotional giveaway is a nice way to give back to those who frequent your business, but it can actually help to encourage business as well. Giving away promotional products is one of the most cost-effective means of marketing available; in fact, promotional products cost less per impression than cable TV ads. Giving free gifts […]

Posted in: Marketing, Marketing Ideas, Promotional Marketing | No Comments »

10 Ideas for Event Branding on a Small Budget

Academy Awards Oscars

Successful event branding involves more than just slapping your company logo onto a few decorations. It’s about creating a unique experience for the attendees, one that keeps them engaged while also consistently reminding them of your brand. This may be a challenge if you’re on a tight budget. But there are several easy solutions that […]

Posted in: Branding, Event Marketing, Marketing | No Comments »

The Pros of Giving Promotional Products as Gifts

Advertising Cost Per Impression, Source: Advertising Specialty Institute

Promotional gifts have become more and more popular in the last couple decades. In a 1991 study sponsored by PPAI, less than half of the participating businesses had given corporate gifts. Compare that to 2007, when about 84% percent of the surveyed companies gave business gifts. Clearly, this is a trend that has caught on. […]

Posted in: Marketing, Promotional Marketing | 4 Comments »

10 Killer Tips for Persuasive Sales Letter Writing

10 Killer Tips for Persuasive Sales Letter Writing

Sales letter writing is a critical skill that’s frequently underrated. With the advance of e-mail, text messages and other technology, people rarely send letters to each other anymore. But it’s this exact phenomenon that makes sales letters so unique. A persuasive letter is an unexpectedly personal means of engaging directly with prospects; it’s also one […]

Posted in: Copywriting, Direct Marketing, Marketing | 1 Comment »

80 Promotional Ideas to Increase Sales

Dancing Flash Mob

Since more and more small businesses battle over the same clientele each year, finding new and effective promotional ideas that work to target those customers is critical. The line between success and failure often comes down to promotion – it’s as simple as that. So how do you tackle the challenge of getting people to […]

Posted in: Direct Marketing, Guerrilla Marketing, Marketing, Marketing Ideas, Promotional Marketing, Public Relations | 23 Comments »

Always Be Optimizing: The Key to Marketing Success

always-be-optimizing-thumb

While salesmen strive to “always be closing,” those in the marketing business would do well to “always be optimizing” their campaigns. You might recognize “always be closing” as a common sales phrase popularized by Alec Baldwin’s character in the film Glengarry Glen Ross. Though somewhat controversial, the meaning of the phrase boils down to “always […]

Posted in: Marketing, Marketing Ideas, Marketing Plans | No Comments »

How To Run A “Wild Posting” Campaign (Without Getting Arrested)

How To Run A "Wild Posting" Campaign (Without Getting Arrested)

When one thinks of “wild posting” (also known as “flyposting” in the UK), the image that tends to spring to mind is of masked vandals “fighting the system,” putting up posters decrying the evils of corporate culture (or maybe just plugging their band). But in fact, this fundamental form of guerrilla marketing has become increasingly […]

Posted in: Guerrilla Marketing, Marketing | 2 Comments »