Marketing

How an ‘Unsinkable’ Marketing Campaign Led the Titanic to Disaster

titanic-sinking

The sinking of the RMS Titanic has become a symbol for the ultimate catastrophe. But in light of the various factors that led this iconic “unsinkable” ship to meet with tragedy in 1912, one very significant element is often overlooked: the Titanic‘s advertisement and marketing strategy. The White Star Line’s marketing plan for the Titanic […]

Posted in: Copywriting, Marketing, Marketing Ideas | 9 Comments »

The Ultimate Guide to Your New Product Launch

The Ultimate Guide to Your Product Launch

According to Jack Gordon, CEO of AcuPOLL Research Inc., up to 95% of all new product introductions fail. A sobering statistic to say the least. With this in mind we’ve put together The Ultimate Guide to Your New Product Launch. Packed with successful strategies, plans, tactics and information, it’s a great way to get your […]

Posted in: Marketing, Product Launch Marketing | No Comments »

Product Distribution Channels: Getting Your Launch Started On The Right Foot

Product Distribution Channels: Getting Your Launch Started On The Right Foot

How do you get your new product to the person who needs it most? It’s an age-old question. The product distribution channels that you use achieve the most fundamental goal: enabling customers to buy your product. While you can review them at any time, they’re especially important when targeting a new audience, or bringing a […]

Posted in: Marketing, Product Launch Marketing | No Comments »

7 Products Ahead Of Their Time

7 Products Ahead Of Their Time

No one wants to be the first one to arrive at a party. It’s awkward and boring. Similarly, a product that arrives “ahead of its time” may have difficulty finding its footing. History is full of new products that arrived too early too the market, and sometimes they were spectacular failures. In the case of […]

Posted in: Marketing, Product Launch Marketing | No Comments »

A Critical Post-Launch Follow Up For Your New Product

A Critical Post Launch Follow Up For Your New Product

A recent survey from the Center for Business Innovation at Babson College showed that only 62% of respondents felt their product launch was a success. 13% even said they had no quantifiable gauge of performance until post-launch, and worse yet, another 6% said they had no gauge at all. It would be madness to launch […]

Posted in: Marketing, Product Launch Marketing | No Comments »

Naming A Product: 8 Keys For Brainstorming Your Ideas

Naming A Product: 8 Keys For Brainstorming Your Ideas Thumb

Picture someone walking into a store to buy your new product. They step up to the counter and the salesperson asks them what they’re looking for, but instead of responding with the name of your product, they stare back blankly at the salesperson, not knowing what to say. This should strike fear in your heart. […]

Posted in: Marketing, Product Launch Marketing | No Comments »

6 Secrets To Conducting New Product Market Research

Conducting New Product Market Research

The failure of your product launch is not an option. It’s one of the things that can easily put you out of business. As a result, new product market research is one of the most important prelaunch activities that a business owner can engage in. It’s also one of the areas that can often be […]

Posted in: Market Research, Marketing, Product Launch Marketing | No Comments »

5 “Share Buttons” for Print Marketing

5 "Share Buttons" for Print Marketing

Most online marketers wouldn’t think of creating a web page without including a way for users or visitors to easily share it with others. Web pages can have multiple “share buttons” which enable users to send them to a variety of targets: Facebook, StumbleUpon, email, and many more. But there’s no share button when you’re […]

Posted in: Marketing, Marketing Ideas | No Comments »

9 Stellar Examples Of The Unintended Use Of Products

9 Stellar Examples of the Unintended use of Products

No matter what need or purpose your new product was designed to fill, customers are not always going to use them in the way you imagined. The unintended use of products has been going on as long as new products have been made. From concepts as simple as lighters used as bottle openers to pliers […]

Posted in: Marketing, Product Launch Marketing | No Comments »

Propel A Product Launch With A Trade Show

Propel A Product Launch With A Trade Show

Trade shows are a proven method for finding business and making new connections. They’re a natural gathering of your target audience, ready to listen to what you have to say. Since most companies are aware of this, it can lead to a fair amount of competition for the eyes and ears of attendees. So how […]

Posted in: Marketing, Product Launch Marketing, Trade Shows Marketing | No Comments »