Promotional Marketing
Coffee Infographic: Everything You Need To Know About Coffee
For millions of people, coffee is an essential morning tradition that fuels the start of their day—and most of the time, you probably don’t even think about it. But behind every sip of coffee, there’s a fascinating story that begins in the country where it was grown and ends with the choice of cup that […]
Posted in: Marketing, Promotional Marketing | 1 Comment »
Stop Polluting the Planet with Disposable Plastic Water Bottles
Disposable plastic water bottles are a convenient way to stay hydrated, but they have major consequences on the health of our planet—not to mention the people who drink from them. The production and disposal of bottled water negatively impacts the Earth’s resources, the size of our landfills, and even the level of water pollution in […]
Posted in: Marketing, Promotional Marketing | 7 Comments »
The Top 7 Mistakes When Using Promotional Products
Unlike more well-known (and more expensive) means of marketing, promotional products can be customized and implemented in many radically different ways. This versatility is a double-edged sword; it gives marketers more choices, but it also means that there are many different opportunities to make mistakes along the way. When using promotional products for advertising or […]
Posted in: Marketing, Marketing Plans, Print Design, Promotional Marketing, Promotional Product Designs | 1 Comment »
14 Different Types of Promotional Drinking Glasses
You probably wouldn’t use wine glasses at a casual business luncheon; nor would you hand out plastic stadium cups at a fancy corporate dinner. Branded drinking glasses are wildly versatile – they can serve as both event decor and promotional products. But it’s vital to use the correct type of glass for each scenario. With […]
Posted in: Event Marketing, Marketing, Promotional Marketing | No Comments »
Essential Ideas for Successful Promotional Giveaways
A promotional giveaway is a nice way to give back to those who frequent your business, but it can actually help to encourage business as well. Giving away promotional products is one of the most cost-effective means of marketing available; in fact, promotional products cost less per impression than cable TV ads. Giving free gifts […]
Posted in: Marketing, Marketing Ideas, Promotional Marketing | 1 Comment »
The Pros of Giving Promotional Products as Gifts
Promotional gifts have become more and more popular in the last couple decades. In a 1991 study sponsored by PPAI, less than half of the participating businesses had given corporate gifts. Compare that to 2007, when about 84% percent of the surveyed companies gave business gifts. Clearly, this is a trend that has caught on. […]
Posted in: Marketing, Promotional Marketing | 9 Comments »
80 Promotional Ideas to Increase Sales
Since more and more small businesses battle over the same clientele each year, finding new and effective promotional ideas that work to target those customers is critical. The line between success and failure often comes down to promotion – it’s as simple as that. So how do you tackle the challenge of getting people to […]
Posted in: Direct Marketing, Guerrilla Marketing, Marketing, Marketing Ideas, Promotional Marketing, Public Relations | 25 Comments »
5 Ways Promotional Gifts Can Launch Your New Product
It’s obvious that there’s way more to the launch of a new product or service than simply using a few promotional items. But the items that you do pick can go a long way. Promotional products allow you to be creative and give your customers something fun and useful that also helps promote your product […]
Posted in: Marketing, Product Launch Marketing, Promotional Marketing | No Comments »
46+ Promotional Gift Ideas For Business
People love promotional products; they’ve become part of our daily lives. These products serve not only as tools of promotion, but as a means of on-going advertising. A 2009 Promotional Products Association International study showed that 83% of U.S. consumers like getting promotional products with an advertising message. 48% wanted to receive products more often […]
Posted in: Marketing, Promotional Marketing | 1 Comment »