9 Brainstorming Techniques for Creative Business Writing
Brainstorming is a crucial aspect of any creative process, whether you’re writing copy or creating a new product. Although the original definition of a brainstorm is a collaboration of ideas, the term has since become a colloquial that means any sort of creative planning, whether it’s done in a group or independently. The main goal […]
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How to Improve the Quality of Your Customer Service
Have you ever had the delightful experience of dealing with an unhappy customer? If you have, then you know its not an easy or exciting task. But just because it’s not the most exciting aspect of marketing doesn’t mean that it’s not as important. If advertising is like a beautiful heroine meant to attract and […]
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White Space in Graphic Design, and Why It’s Important
When was the last time you actively considered the role of nothingness in your life? We generally focus on the tangible–however, a strong design requires careful attention to both what’s there and what isn’t there. White space (sometimes spelled “whitespace”) is integral because it tells our brains which elements in the design are the most […]
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The Top 7 Mistakes When Using Promotional Products
Unlike more well-known (and more expensive) means of marketing, promotional products can be customized and implemented in many radically different ways. This versatility is a double-edged sword; it gives marketers more choices, but it also means that there are many different opportunities to make mistakes along the way. When using promotional products for advertising or […]
Posted in Marketing, Marketing Plans, Print Design, Promotional Marketing, Promotional Product Designs | No Comments
How Customer Service Creates Value
As Bill Gates once said, “your most unhappy customers are your greatest source of learning.” Although customer complaints are commonly perceived as a negative sign of performance, wise companies realize that they can actually be a valuable asset. In fact, with proper handling, they have the ability to contribute to a company’s effectiveness and goodwill […]
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How to Eliminate “To Be” Verbs in Business Writing
Verbs are massively important in business writing; a product would be nothing without its ability to “zoom,” “shine,” “enhance” or “satisfy.” But one of the most commonly used verbs in copywriting is also one of the most problematic–one that we rarely even realize that we’re using. That verb is “be,” and while we could hardly […]
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14 Different Types of Promotional Drinking Glasses
You probably wouldn’t use wine glasses at a casual business luncheon; nor would you hand out plastic stadium cups at a fancy corporate dinner. Branded drinking glasses are wildly versatile – they can serve as both event decor and promotional products. But it’s vital to use the correct type of glass for each scenario. With […]
Posted in Event Marketing, Marketing, Promotional Marketing | No Comments
Your Comprehensive Guide to Presentation Folders
Presentation folders are like wrapping paper for the ideas that you want to present. What’s inside the folder won’t be seen until the right moment, so the outside has to grab the recipient’s attention and keep them excited for what’s in store. Do you want to present your company’s important ideas and information in an […]
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Metallic Foil Stamping vs. Metallic PMS Ink
If you want to add a metallic finish to your marketing collateral, you’ll have to make the inevitable choice between foil stamping versus metallic PMS ink. Both techniques enhance the look of your materials by simulating the shiny gleam of metal — conveying both a sense of class and authority. However, they are both completely […]
Posted in Print Design, Printing Technology | 4 Comments
How Soy-Based Ink is Made, and Why You Should Use It
The use of soy has affected a multitude of industries: food, health, plastics and clothing to name a few. Soybeans are used to create anything from crayons to cosmetics. Similarly, the benefits of soy-based ink (compared to other inks) have had a drastic impact on how we create newspapers, marketing collateral and other documents with […]
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