4 Indispensable Tips for Designing Embossed Presentation Folders
Custom embossing is a excellent way to give presentation folders and other marketing materials an elegant touch. As opposed to dry embossing which is sometimes done by hand by scrapbookers and craft enthusiasts, most commercial printers use heat embossing to squeeze and reshape paper into a customized design of your choice. The process has some […]
Posted in Folder Designs, Print Design | 1 Comment
6 Excellent Press Kit Packaging Ideas
“It’s what’s on the inside that counts.” Many of us would love to believe this; it would be awfully refreshing if substance and character were all that mattered for making a good impression. But like it or not, when it comes to creating press kit packaging, appearances matter a great deal. Even if the contents […]
Posted in Envelope & Packaging Designs, Folder Designs, Marketing, Print Design, Public Relations | No Comments
Photoshop Video Tutorial: Print Ready Documents
In this 7-part video tutorial, we’ll explain how to use Adobe Photoshop to prepare your print ready document for a commercial printer from start to finish. Be sure to subscribe to our Youtube channel and leave a comment if you have any questions about preparing your Photoshop artwork for printing materials. Video Transcript Welcome Welcome […]
Posted in Design Tutorials, Photoshop Tips & Tutorials | No Comments
8 Irresistible Press Kit Ingredients
Regardless of whether you’re promoting a band, a book or a small business, a media press kit is an important part of getting the word out. Think of it as your ultimate liason with bloggers, investors, and anyone else you want to connect with. Without a good press kit, it’s likely that whatever you want […]
Posted in Marketing, Public Relations | No Comments
Using the Pen Tool to Cut an Object from Its Background in Photoshop
A lot of times, new or inexperienced designers using Photoshop might use the Lasso Tool, Eraser Tool or Magic Wand (as opposed to the Pen Tool) to cut an image out of its background. While these methods may work, they can have many drawbacks. The final image could still contain portions of the background, have […]
Posted in Design Tutorials, Photoshop Tips & Tutorials | 8 Comments
5 Cardinal Rules of Presentation Folder Quality
No one makes a good impression with cheap, shoddy marketing materials. When you’re looking to print presentation folders, you almost certainly want them to be high quality. But finding impeccable, professional-looking folders isn’t always as easy as it sounds. We critique movies, books, food, and even celebrity fashion on a regular basis. But there’s not […]
Posted in Folder Designs, Print Design, Printing Technology | 2 Comments
Essential Ideas for Successful Promotional Giveaways
A promotional giveaway is a nice way to give back to those who frequent your business, but it can actually help to encourage business as well. Giving away promotional products is one of the most cost-effective means of marketing available; in fact, promotional products cost less per impression than cable TV ads. Giving free gifts […]
Posted in Marketing, Marketing Ideas, Promotional Marketing | 1 Comment
10 Ideas for Event Branding on a Small Budget
Successful event branding involves more than just slapping your company logo onto a few decorations. It’s about creating a unique experience for the attendees, one that keeps them engaged while also consistently reminding them of your brand. This may be a challenge if you’re on a tight budget. But there are several easy solutions that […]
Posted in Branding, Event Marketing, Marketing | No Comments
The Pros of Giving Promotional Products as Gifts
Promotional gifts have become more and more popular in the last couple decades. In a 1991 study sponsored by PPAI, less than half of the participating businesses had given corporate gifts. Compare that to 2007, when about 84% percent of the surveyed companies gave business gifts. Clearly, this is a trend that has caught on. […]
Posted in Marketing, Promotional Marketing | 8 Comments
Active vs. Passive Voice: Examples in Business Writing
A couple weeks ago, we explored how to use passive and active voice in business writing. If you’ve read that post, you hopefully have a good handle on the basic definition and difference between active voice and passive voice sentences. Now, let’s get a little more in-depth and take a look at some business copywriting […]
Posted in Copywriting | 2 Comments