Understanding the “Show, Don’t Tell” Marketing Strategy

Show Dont Tell Inception

“Show, don’t tell” is considered one of the most valuable secrets of writing (for both creative fiction and marketing) because it relies on the imagination of the audience. Much like in the movie Inception, your goal is to plant an idea in the mind of your prospect without them being fully aware of it. A […]

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An Essential Guide to Persuasive Brochure Copywriting

An Essential Guide to Persuasive Brochure Copywriting

You wouldn’t buy a product without seeing it first, but you also wouldn’t buy something you know nothing about. Even though a good company brochure is visually-oriented, it does more than just display attractive pictures. It uses words to influence its audience. That’s why the value of brochure copywriting shouldn’t be ignored. A brochure’s writing […]

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How to Use Passive and Active Voice in Business Writing

How to Use Passive and Active Voice in Business Writing

Passive voice and active voice are two different ways in which a sentence can be structured. Using the wrong type of voice in your marketing or business-related writing can be devastating; the way a sentence is built has a large influence on the reader’s emotional reaction. There’s a bit of controversy surrounding the concept of […]

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Illustrator Video Tutorial: Print Ready Documents

Adobe Illustrator

In this 7-part video tutorial, we’ll explain how to use Adobe Illustrator to prepare your print ready document for a commercial printer from start to finish. Be sure to subscribe to our Youtube channel and leave a comment if you have any questions about preparing your Illustrator artwork for printing. Video Transcription Welcome Welcome to […]

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How to Write a Flyer that Sells

How to Write a Flyer that Sells

When creating a promotional flyer, a common mistake is to focus almost exclusively on photos, images and other design elements. This is understandable; one of the major perks of flyers is that they demonstrate a product, service or business visually in ways that a letter can’t. But it’s equally important to know how to write […]

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10 Killer Tips for Persuasive Sales Letter Writing

10 Killer Tips for Persuasive Sales Letter Writing

Sales letter writing is a critical skill that’s frequently underrated. With the advance of e-mail, text messages and other technology, people rarely send letters to each other anymore. But it’s this exact phenomenon that makes sales letters so unique. A persuasive letter is an unexpectedly personal means of engaging directly with prospects; it’s also one […]

Posted in Copywriting, Direct Marketing, Marketing | 1 Comment

4-Color Process vs. Spot Color Printing

CMYK Colors

When you create printed products such as promotional items, chances are that you’ll use either 4-color process or spot color printing. Both processes are popular because they produce high quality items while keeping the price quite reasonable. These two types of printing produce markedly different results, so it’s typically very easy to tell which process […]

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What’s the Hidden Meaning Behind Your Logo Color Scheme?

What's the Hidden Meaning Behind Your Logo Color Scheme?

Whether you’re conscious of it or not, the colors that you use in your logo or other design have certain hidden meanings and symbolism. Simply seeing a specific color can conjure up specific emotions and feelings in the mind of the viewer. For that reason, graphic designers tend to choose a color scheme very deliberately. […]

Posted in Logo Design, Logo Design Tips | 5 Comments

80 Promotional Ideas to Increase Sales

Dancing Flash Mob

Since more and more small businesses battle over the same clientele each year, finding new and effective promotional ideas that work to target those customers is critical. The line between success and failure often comes down to promotion – it’s as simple as that. So how do you tackle the challenge of getting people to […]

Posted in Direct Marketing, Guerrilla Marketing, Marketing, Marketing Ideas, Promotional Marketing, Public Relations | 23 Comments

Creating Dynamic Drop Shadows in Photoshop

Creating Dynamic Drop Shadows in Photoshop

Creating simple but dynamic drop shadows in Adobe Photoshop is useful when displaying a rectangular, two-dimensional object that you want to pop out from the background. Take a look at the following example. The version on the left has no drop shadow, so the business card looks very flat and blends into the rest of […]

Posted in Design Tutorials, Photoshop Tips & Tutorials | 1 Comment