“Show, don’t tell” is considered one of the most valuable secrets of writing (for both creative fiction and marketing) because it relies on the imagination of the audience. Much like in the movie Inception, your goal is to plant an idea in the mind of your prospect without them being fully aware of it. A […]

You wouldn’t buy a product without seeing it first, but you also wouldn’t buy something you know nothing about. Even though a good company brochure is visually-oriented, it does more than just display attractive pictures. It uses words to influence its audience. That’s why the value of brochure copywriting shouldn’t be ignored. A brochure’s writing […]

Passive voice and active voice are two different ways in which a sentence can be structured. Using the wrong type of voice in your marketing or business-related writing can be devastating; the way a sentence is built has a large influence on the reader’s emotional reaction. There’s a bit of controversy surrounding the concept of […]

When creating a promotional flyer, a common mistake is to focus almost exclusively on photos, images and other design elements. This is understandable; one of the major perks of flyers is that they demonstrate a product, service or business visually in ways that a letter can’t. But it’s equally important to know how to write […]