Why It’s Crucial To “Bleed” When Printing
“Full bleed” might not sound like something you’d necessarily want. But bleed printing is absolutely crucial for avoiding accidental unprinted edges in your document. Have you ever baked cookies? When you use a cookie cutter, you typically roll out a lot of dough first, way more than you’d actually need for any single cookie. You […]
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Product Distribution Channels: Getting Your Launch Started On The Right Foot
How do you get your new product to the person who needs it most? It’s an age-old question. The product distribution channels that you use achieve the most fundamental goal: enabling customers to buy your product. While you can review them at any time, they’re especially important when targeting a new audience, or bringing a […]
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8 Tips For Writing A Mind-Blowing Slogan
A slogan or tagline is a unifying message that boils your company’s identity down to a digestible, tasty nugget. Its quick and catchy nature makes it easy for customers to remember and associate it with your business. It’s crucial to make your slogan interesting and meaningful. Follow these 8 simple tips, and you’ll be able […]
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7 Products Ahead Of Their Time
No one wants to be the first one to arrive at a party. It’s awkward and boring. Similarly, a product that arrives “ahead of its time” may have difficulty finding its footing. History is full of new products that arrived too early too the market, and sometimes they were spectacular failures. In the case of […]
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A Critical Post-Launch Follow Up For Your New Product
A recent survey from the Center for Business Innovation at Babson College showed that only 62% of respondents felt their product launch was a success. 13% even said they had no quantifiable gauge of performance until post-launch, and worse yet, another 6% said they had no gauge at all. It would be madness to launch […]
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Top 10 Print Copywriting Mistakes to Avoid
It’s so easy to get caught up in designing the visual aesthetics of a document or product (picking out images, fonts, color schemes, and so forth) that we sometimes overlook the actual message we’re presenting. Careless copywriting can lead to embarrassing mistakes. It’s important to give any document an attractive layout and design, but it’s […]
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Naming A Product: 8 Keys For Brainstorming Your Ideas
Picture someone walking into a store to buy your new product. They step up to the counter and the salesperson asks them what they’re looking for, but instead of responding with the name of your product, they stare back blankly at the salesperson, not knowing what to say. This should strike fear in your heart. […]
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How To Give Your Folder A Color Background That “Pops”
Presentation or file folders with a color background can really help images stand out. A solid color that complements or contrasts with your foreground adds interest and gives your folder a strong, vibrant look. But there are several things to carefully consider when designing a folder in this way. Many people think that the best […]
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6 Secrets To Conducting New Product Market Research
The failure of your product launch is not an option. It’s one of the things that can easily put you out of business. As a result, new product market research is one of the most important prelaunch activities that a business owner can engage in. It’s also one of the areas that can often be […]
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5 “Share Buttons” for Print Marketing
Most online marketers wouldn’t think of creating a web page without including a way for users or visitors to easily share it with others. Web pages can have multiple “share buttons” which enable users to send them to a variety of targets: Facebook, StumbleUpon, email, and many more. But there’s no share button when you’re […]
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