Print Design

When to Use Adobe Illustrator vs. Photoshop vs. InDesign

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One of the things that can be frustrating to creative professionals is receiving files that have been put together using the wrong piece of design software. It could be anything from using Adobe Illustrator instead of InDesign for layout or a logo that has been put together using Photoshop. While it’s expected that pros should […]

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Why It’s Crucial To “Bleed” When Printing

Why It's Crucial To "Bleed" When Printing

“Full bleed” might not sound like something you’d necessarily want. But bleed printing is absolutely crucial for avoiding accidental unprinted edges in your document. Have you ever baked cookies? When you use a cookie cutter, you typically roll out a lot of dough first, way more than you’d actually need for any single cookie. You […]

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How To Give Your Folder A Color Background That “Pops”

Give your folder a color background the pops

Presentation or file folders with a color background can really help images stand out. A solid color that complements or contrasts with your foreground adds interest and gives your folder a strong, vibrant look. But there are several things to carefully consider when designing a folder in this way. Many people think that the best […]

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Finding The Perfect Title For Your Business Card

Business Card Handshake

“Who am I?” It’s a question that’s plagued philosophers for ages, but it has a more practical meaning for those designing a business card. Deciding on the best title to give yourself can be a real conundrum. Are you a Technician, Owner, President, or CEO? What you call yourself can have a big impact on […]

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16 Amazing Presentation Folder Ideas

16 amazing presentation folder ideas featured

When you think about it, a presentation folder really is like the wrapping on a gift. Great wrapping paper tells the recipient how much you care by demonstrating the time you spent wrapping it. This builds anticipation for what’s inside. And that’s what a great presentation folder can do for you. Even more than the […]

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3 Critical Pieces Of Promotional Literature For Your New Product Launch

3 Critical Pieces Of Promotional Literature For Your New Product Launch

A business can flounder without the proper promotional literature in place to support a product launch. You would never want to go into a meeting without something that you could leave behind for people to remember you by. Something like a brochure or business card that they can touch. Your sales staff needs these products […]

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4 Elements Of Effective Presentation Folder Design

4 Elements Of Effective Presentation Folder Design

A well designed presentation folder is an ongoing, visual reminder of your business, one that potential customers and clients get to keep and refer to as needed. You always want to make sure you address these four areas when creating them. Target a Specific Audience Like all of your marketing materials, you want your presentation […]

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9 Common Presentation Folder Design Mistakes

9 Common Presentation Folder Design Mistakes

Presentation folders are one of the first representations of your business that people encounter. They can be a great way to organize your marketing materials and present them to a potential client or customer. Think of a folder as your baseline, similar to the homepage of a website. You want them to be versatile enough […]

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