Most Recent Articles
The Ultimate Guide to Your New Product Launch
According to Jack Gordon, CEO of AcuPOLL Research Inc., up to 95% of all new product introductions fail. A sobering statistic to say the least. With this in mind we’ve put together The Ultimate Guide to Your New Product Launch. Packed with successful strategies, plans, tactics and information, it’s a great way to get your [...]
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Zeroing In: How To Identify Your Target Audience
A well defined target audience for your new product launch has never been more important. You can’t possibly speak to everyone. By targeting a specific group, you’re not excluding those who don’t fit in that group; you’re just focusing your efforts (whether that’s dollars or branding) on those most likely to buy from you. It’s a more efficient way to reach your clientele.
Identify your average buyer and mold your marketing accordingly, this allows you to build a solid foundation for your launch. Say that you’re a car company preparing to launch a new crossover. You can choose to target those who are age 30-65 with household incomes of $90,000+. To further refine your market, you might want to target people with families or young children. It can be also broken down a step further by singling out women. By clearly focusing on your audience, it becomes much easier to market your product.
Lift-Off: 6 Steps To A Successful Product Launch
“Failure to launch” isn’t just a terrible movie; it’s a problem that afflicts many new products. Every year, businesses mistakenly present new products to their customers without strategically determining the way they are going to be launched. A successful product launch is the result of reliable, skilled and informed marketing teams conducting thorough research and planning. Keeping these 6 points in mind gives you a way to develop that strategy.
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4 Products That Sell Themselves
Ensuring that your new product or service is of the highest quality is as important as the product itself. The reputation of your company is forged by the products that you sell. The better that reputation is, the better your word of mouth will be.
A quality product saves money by reducing warranty claims and customer service phone calls, and increasing repeat buyers. It also leads to substantially less work involved in its marketing and advertising. Make no mistake: you’ll always need to do these things, but a good product with a reputation for quality is one that will sell itself.