Marketing

7 Products Ahead Of Their Time

7 Products Ahead Of Their Time

No one wants to be the first one to arrive at a party. It’s awkward and boring. Similarly, a product that arrives “ahead of its time” may have difficulty finding its footing. History is full of new products that arrived too early too the market, and sometimes they were spectacular failures. In the case of […]

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A Critical Post-Launch Follow Up For Your New Product

A Critical Post Launch Follow Up For Your New Product

A recent survey from the Center for Business Innovation at Babson College showed that only 62% of respondents felt their product launch was a success. 13% even said they had no quantifiable gauge of performance until post-launch, and worse yet, another 6% said they had no gauge at all. It would be madness to launch […]

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Naming A Product: 8 Keys For Brainstorming Your Ideas

Naming A Product: 8 Keys For Brainstorming Your Ideas Thumb

Picture someone walking into a store to buy your new product. They step up to the counter and the salesperson asks them what they’re looking for, but instead of responding with the name of your product, they stare back blankly at the salesperson, not knowing what to say. This should strike fear in your heart. […]

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6 Secrets To Conducting New Product Market Research

Conducting New Product Market Research

The failure of your product launch is not an option. It’s one of the things that can easily put you out of business. As a result, new product market research is one of the most important prelaunch activities that a business owner can engage in. It’s also one of the areas that can often be […]

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5 “Share Buttons” for Print Marketing

5 "Share Buttons" for Print Marketing

Most online marketers wouldn’t think of creating a web page without including a way for users or visitors to easily share it with others. Web pages can have multiple “share buttons” which enable users to send them to a variety of targets: Facebook, StumbleUpon, email, and many more. But there’s no share button when you’re […]

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9 Stellar Examples Of The Unintended Use Of Products

9 Stellar Examples of the Unintended use of Products

No matter what need or purpose your new product was designed to fill, customers are not always going to use them in the way you imagined. The unintended use of products has been going on as long as new products have been made. From concepts as simple as lighters used as bottle openers to pliers […]

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Propel A Product Launch With A Trade Show

Propel A Product Launch With A Trade Show

Trade shows are a proven method for finding business and making new connections. They’re a natural gathering of your target audience, ready to listen to what you have to say. Since most companies are aware of this, it can lead to a fair amount of competition for the eyes and ears of attendees. So how […]

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25 Marketing Tips For A Successful Product Launch

25 Marketing Tips For A Successful Product Launch

According to Cincinnati based research agency AcuPoll, as many as 95% of new products launched each year fail. Why does this happen? Maybe, businesses don’t reach early adopters soon enough, or their promotional marketing programs don’t support their product introductions. Today, consumers get information from multiple sources; this requires multiple marketing channels to ensure the […]

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Using Direct Mail For A New Product Launch

Using Direct Mail For A New Product Launch

The purpose of direct mail is to get people to act. When launching a new product, action in the form of sales is what you need most. Direct mail is the most straightforward way to bring your product to the one buying it. Why use direct mail? What are the most effective forms of it? […]

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Press Kits Grab Attention For Your Product Launch

Press Kits Grab Attention For Your Product Launch

Everyone wants to get as much attention or media coverage as possible when launching their new product. Press kits make this happen. Journalists, bloggers, reporters and news editors get press releases for new product launches all the time. By providing them with more information by means of your press packet, you’re giving yourself a better […]

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