The Ultimate Guide to Your New Product Launch

According to Jack Gordon, CEO of AcuPOLL Research Inc., up to 95% of all new product introductions fail. A sobering statistic to say the least. With this in mind we’ve put together The Ultimate Guide to Your New Product Launch. Packed with successful strategies, plans, tactics and information, it’s a great way to get your launch started on the path to the list of products that succeed.

Establishing Your Product Launch Plans

• Lift-off: 6 steps to a successful product launch – 6 Strategic avenues you should consider to ensure your product launch is a success.
• 4 Products that sell themselves – What you can learn from companies that developed products and services with an eye towards quality and the consumer.
• The Steve Jobs guide to quality products - How the former head of Apple was able to influence his industry and the world.
• Zeroing in: how to identify your target audience – A guide to getting the most out of the (very) specific group your product is aimed at.
• Identifying and targeting the early adopter – More than just new customers, early adopters are advocates for your business, products and services.
• Why it’s crucial to study the competition – The competition wants your business. Use these 5 areas to make sure that doesn’t happen.
• Naming a product: 8 keys for brainstorming your ideas – Coming up with the perfect name for your new product couldn’t be simpler with this guide.
• 6 Secrets to conducting new product market research – Is the market ready for your product? These are 6 steps that you need to take to guarantee a successful launch.
• Supercharge your product launch with a unique value proposition – Determining why your target audience should buy your new product and not your competition’s.
• Product distribution channels: getting your launch started on the right foot – How do you get your product to the person who needs it most? Look no further than this article
• Your 10-part new product launch plan – Lock down these 10 important areas during your launch process.

Avoiding Mistakes, Finding Success

• 10 Common product launch mistakes (and how to avoid them) – 10 Crippling areas that you might have overlooked when planning the launch of your new product or service.
• 7 Products ahead of their time – What can you learn from these 7 products that hit the market before it was ready for them?
• A definitive 14-point product launch checklist – Don’t let critical steps in your launch fall through the cracks. A successful experience is practically guaranteed by following this 14-point guide.
• Rocket-powered: 6 successful product launches – 6 Fantastic examples of products that became massive hits with consumers.

Mediums for Launching Your Product

• 25 Marketing tips for a successful product launch – The 25 most important mediums to use when bringing a product or service to the market.
• 5 Ways promotional gifts can launch your new product – They’re not just for trade shows. See how promotional gifts can be the perfect way to raise awareness and get people talking about your new product.
• 3 Critical pieces of promotional literature for your new product launch – Your business isn’t really a business, and you’re launch won’t be a hit without these 3 items.
• Using direct mail for a new product launch – Reach your target audience in one of the most budget friendly and effective ways possible.
• Press kits grab attention for your product launch – Looking for a great tool to get noticed by the media? Look no further than a press kit.
• 5 Tips to planning your product launch event – Spectacular product launch events don’t just happen, this is what you need to know to make the most of your opportunity.
• Propel a product launch with a trade show – How trade shows can be exactly what you need for your product and clientele.
• Why launch your new product at a conference? – Learn what’s involved in using conferences to launch a your new item or service.

After You’ve Launched

• A critical post launch follow up for your new product – Just getting your product to market isn’t good enough. Gauge the success of your launch with this article.
• 9 Stellar examples of the unintended use of products – 9 Examples of products whose use by consumers changed the way they were marketed and sold.

 

Posted in Marketing, Product Launch Marketing