Should You Use Rhetorical Questions in Advertising?

Should You Use Rhetorical Questions in Advertising?

Have you ever noticed how many questions you are asked on a daily basis, not just from the people around you, but in the media you consume? Do you ever stop to wonder if these rhetorical questions really help to drive conversions and sales? Isn’t it kind of annoying to be bombarded with questions that [...]

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A Guide to Targeted Writing for Business Audiences

A Guide to Targeted Writing for Business Audiences

After performing market research and reviewing your customer trends, you’ve finally identified your target audience. So now what? How do you use that information to engage with your company’s target audience in writing? Writing for an audience is usually as simple as maintaining awareness of them while you write. We tend to communicate differently depending [...]

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50 Catchy Marketing Phrases That Sell (And How to Improve Them)

50 Catchy Marketing Phrases That Sell (And How to Improve Them)

Most business writers would agree that creating marketing collateral would be a lot easier if there were words and phrases absolutely guaranteed to sell. If only there were some magical, hypnotic phrase that tapped directly into your audience’s brain and convinced them to take action! We can’t provide you with any magic words, but there [...]

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7 Solid Techniques for Creating Urgency in Sales

7 Solid Techniques for Creating Urgency in Sales

Even the most punctual, disciplined person can probably admit that he or she has waited until the last minute to do something—be it pay a bill just before the due date, use a coupon on the day it expires, or frantically finish an assignment the night before the deadline. Deadlines are a motivator; if they [...]

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63 Empty Business Writing Cliches to Avoid

highest-quality-lowest-price-cliche

Contrary to popular belief, using business cliches in your writing isn’t always a bad thing. The definition of a cliche is “a trite or overused expression or idea,” but sometimes those terms and sayings are overused for a reason: because they work. Advertising works best when it’s able to transmit a wealth of information and [...]

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Is Your Business Writing Too Smart for Its Own Good?

Is Your Business Writing Too Smart for Its Own Good?

We’ve all had an experience where we had to re-read something in order to understand its meaning—whether it’s a sentence with an unusual structure or simply a word we’ve never seen before. As a copywriter, it’s your duty to make sure that your audience never has a similar experience whenever reading your copy. Many marketing [...]

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5 Storytelling Tips for Compelling Business Writing

charles-atlas-comic

We don’t normally think of business writing and the art of narrative storytelling as having much in common. It doesn’t seem likely, after all, that the person writing a corporate brochure or promotional flyer is also the author of your favorite adventure novel. But at the same time, which of those things are you most [...]

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Are You Making These 22 Common Grammar and Spelling Mistakes?

real-estate-their-error

Even the best of us make common spelling and grammar mistakes from time to time, and we often do so without even realizing it. Writing is a bit like a very elaborate and nuanced card game; there are so many different rules and guidelines that you can “play” for years before finding out you’ve been [...]

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8 Catastrophic Examples of Word Choice Mistakes

perplexed-word-choice

Nobody likes to feel confused—when we don’t understand something, we tend to reject it. Even worse is when we get the incorrect impression about something and don’t find out we were wrong until later. Clarity is key when it comes to business writing, and word choice plays a crucial role in how easy it is [...]

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How to Use Customer Testimonials in Advertising

testimonial-customer-photo

Word of mouth can be a powerful marketing tool; after all, how many brands do you use in your daily life at the recommendation of a friend or family member? Customer testimonials make it possible for you to harness that power in your printed media. Using the words of others helps to familiarize your audience [...]

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