Coffee Infographic: Everything You Need To Know About Coffee

Coffee Infographic: Everything You Need To Know About Coffee

For millions of people, coffee is an essential morning tradition that fuels the start of their day—and most of the time, you probably don’t even think about it. But behind every sip of coffee, there’s a fascinating story that begins in the country where it was grown and ends with the choice of cup that […]

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Stop Polluting the Planet with Disposable Plastic Water Bottles

Stop Killing the Planet with Water Bottles (Infographic)

Disposable plastic water bottles are a convenient way to stay hydrated, but they have major consequences on the health of our planet—not to mention the people who drink from them. The production and disposal of bottled water negatively impacts the Earth’s resources, the size of our landfills, and even the level of water pollution in […]

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Quick customer service makes cups life of the party

euromic-proof

Company: Euromic Company Overview: Euromic is a non-profit association founded in 1973. It is an events and destination management partnership created to market and promote its members to the meetings, conferences and incentive travel industry on a worldwide basis. With 53 unique destinations, Euromic represents more than 500 group travel professionals. Goal: Joe Lustenberger, Euromic’s […]

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Should You Use Rhetorical Questions in Advertising?

Should You Use Rhetorical Questions in Advertising?

Have you ever noticed how many questions you are asked on a daily basis, not just from the people around you, but in the media you consume? Do you ever stop to wonder if these rhetorical questions really help to drive conversions and sales? Isn’t it kind of annoying to be bombarded with questions that […]

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A Guide to Targeted Writing for Business Audiences

A Guide to Targeted Writing for Business Audiences

After performing market research and reviewing your customer trends, you’ve finally identified your target audience. So now what? How do you use that information to engage with your company’s target audience in writing? Writing for an audience is usually as simple as maintaining awareness of them while you write. We tend to communicate differently depending […]

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50 Catchy Marketing Phrases That Sell (And How to Improve Them)

50 Catchy Marketing Phrases That Sell (And How to Improve Them)

Most business writers would agree that creating marketing collateral would be a lot easier if there were words and phrases absolutely guaranteed to sell. If only there were some magical, hypnotic phrase that tapped directly into your audience’s brain and convinced them to take action! We can’t provide you with any magic words, but there […]

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7 Solid Techniques for Creating Urgency in Sales

7 Solid Techniques for Creating Urgency in Sales

Even the most punctual, disciplined person can probably admit that he or she has waited until the last minute to do something—be it pay a bill just before the due date, use a coupon on the day it expires, or frantically finish an assignment the night before the deadline. Deadlines are a motivator; if they […]

Posted in Marketing, Marketing Ideas | 2 Comments

63 Empty Business Writing Cliches to Avoid

highest-quality-lowest-price-cliche

Contrary to popular belief, using business cliches in your writing isn’t always a bad thing. The definition of a cliche is “a trite or overused expression or idea,” but sometimes those terms and sayings are overused for a reason: because they work. Advertising works best when it’s able to transmit a wealth of information and […]

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Is Your Business Writing Too Smart for Its Own Good?

Is Your Business Writing Too Smart for Its Own Good?

We’ve all had an experience where we had to re-read something in order to understand its meaning—whether it’s a sentence with an unusual structure or simply a word we’ve never seen before. As a copywriter, it’s your duty to make sure that your audience never has a similar experience whenever reading your copy. Many marketing […]

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5 Storytelling Tips for Compelling Business Writing

charles-atlas-comic

We don’t normally think of business writing and the art of narrative storytelling as having much in common. It doesn’t seem likely, after all, that the person writing a corporate brochure or promotional flyer is also the author of your favorite adventure novel. But at the same time, which of those things are you most […]

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