A Definitive 14-Point Product Launch Checklist
With so much involved in launching a new product, it can be easy for things to fall through the cracks. Because a product launch is such a resource intensive proposition for most companies, forgetting even one element could have disastrous results. A new product launch checklist can often be an effective tool in successfully bringing […]
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5 Tips To Planning Your Product Launch Event
When Coke announces a new type of soda, or when Sony launches the newest version of the Playstation, they don’t just ship their products to stores. They’re usually tied to a product launch event or party. It’s a way to formally announce the product to a key group of people. Developing a new product can […]
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Rocket-Powered: 6 Successful Product Launches
A prominent product launch has always been a marketplace tradition. When something grabs the public’s attention, it can be almost impossible to get away from it. After all, for every one hit there can be dozens and dozens of misses. So let’s look at these 6 successful product launches that were able to become that […]
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4 Products That Sell Themselves
Ensuring that your new product or service is of the highest quality is as important as the product itself. The reputation of your company is forged by the products that you sell. The better that reputation is, the better your word of mouth will be.
A quality product saves money by reducing warranty claims and customer service phone calls, and increasing repeat buyers. It also leads to substantially less work involved in its marketing and advertising. Make no mistake: you’ll always need to do these things, but a good product with a reputation for quality is one that will sell itself.
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9 Common Presentation Folder Design Mistakes
Presentation folders are one of the first representations of your business that people encounter. They can be a great way to organize your marketing materials and present them to a potential client or customer. Think of a folder as your baseline, similar to the homepage of a website. You want them to be versatile enough […]
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How Burton Snowboards Logo Reinforced Their Business
Since starting out in 1977 in a borrowed wood shop in Stratton, Vermont, Burton Snowboards has had no fewer than 100 logos or brandmarks. It’s hard to argue with their strategy. They sit atop the multi-billion dollar snowboard equipment and apparel industry – an industry which they practically invented. With sales estimated to be in […]
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Character Spacing (Kerning) Gone Bad
Simply put, kerning is the space between pairs of letters. Good kerning means even spaces. Bad kerning means huge gaps between some characters and none between others. It’s a mistake that most designers make from time to time. Maybe they were in a hurry. Maybe it was just an oversight. Maybe they weren’t giving it […]
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46+ Promotional Gift Ideas For Business
People love promotional products; they’ve become part of our daily lives. These products serve not only as tools of promotion, but as a means of on-going advertising. A 2009 Promotional Products Association International study showed that 83% of U.S. consumers like getting promotional products with an advertising message. 48% wanted to receive products more often […]
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5 Facets Of Good Logo Design
In his post entitled “What makes a good logo?”, world renowned graphic designer David Airey once explained that they need to meet five key criteria in order to be successful: describable, memorable, effective without the use of color, scalable and relevant. When you work with our logo design services, you’ll collaborate with skilled designers to […]
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