9 Stellar Examples Of The Unintended Use Of Products

9 Stellar Examples of the Unintended use of Products

No matter what need or purpose your new product was designed to fill, customers are not always going to use them in the way you imagined. The unintended use of products has been going on as long as new products have been made. From concepts as simple as lighters used as bottle openers to pliers […]

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Finding The Perfect Title For Your Business Card

Business Card Handshake

“Who am I?” It’s a question that’s plagued philosophers for ages, but it has a more practical meaning for those designing a business card. Deciding on the best title to give yourself can be a real conundrum. Are you a Technician, Owner, President, or CEO? What you call yourself can have a big impact on […]

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16 Amazing Presentation Folder Ideas

16 amazing presentation folder ideas featured

When you think about it, a presentation folder really is like the wrapping on a gift. Great wrapping paper tells the recipient how much you care by demonstrating the time you spent wrapping it. This builds anticipation for what’s inside. And that’s what a great presentation folder can do for you. Even more than the […]

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Propel A Product Launch With A Trade Show

Propel A Product Launch With A Trade Show

Trade shows are a proven method for finding business and making new connections. They’re a natural gathering of your target audience, ready to listen to what you have to say. Since most companies are aware of this, it can lead to a fair amount of competition for the eyes and ears of attendees. So how […]

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25 Marketing Tips For A Successful Product Launch

25 Marketing Tips For A Successful Product Launch

According to Cincinnati based research agency AcuPoll, as many as 95% of new products launched each year fail. Why does this happen? Maybe, businesses don’t reach early adopters soon enough, or their promotional marketing programs don’t support their product introductions. Today, consumers get information from multiple sources; this requires multiple marketing channels to ensure the […]

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Using Direct Mail For A New Product Launch

Using Direct Mail For A New Product Launch

The purpose of direct mail is to get people to act. When launching a new product, action in the form of sales is what you need most. Direct mail is the most straightforward way to bring your product to the one buying it. Why use direct mail? What are the most effective forms of it? […]

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Press Kits Grab Attention For Your Product Launch

Press Kits Grab Attention For Your Product Launch

Everyone wants to get as much attention or media coverage as possible when launching their new product. Press kits make this happen. Journalists, bloggers, reporters and news editors get press releases for new product launches all the time. By providing them with more information by means of your press packet, you’re giving yourself a better […]

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5 Ways Promotional Gifts Can Launch Your New Product

5 Ways Promotional Gifts Can Launch Your New Product

It’s obvious that there’s way more to the launch of a new product or service than simply using a few promotional items. But the items that you do pick can go a long way. Promotional products allow you to be creative and give your customers something fun and useful that also helps promote your product […]

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Your 10-Part New Product Launch Plan

Your 10-Part New Product Launch Plan

Successful product launches are not singular events. They are processes. They require plans. These plans must be committed to by all members of your staff – which means everyone involved in the project must be aware of their responsibilities. Time-frames, strategies and objectives all need to be outlined and detailed. These 10 areas represent what […]

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Supercharge Your Product Launch With A Unique Value Proposition

Supercharge Your Product Launch With A Unique Value Proposition

Why should your ideal customer buy your new product and not your competitor’s? If you have an answer for that question, then you’ve already established your unique value proposition (UVP). Ask yourself this: what is it about my product that makes it so compelling that even if it was unavailable, my clients or customers would […]

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