16 Amazing Presentation Folder Ideas

16 amazing presentation folder ideas featured

When you think about it, a presentation folder really is like the wrapping on a gift. Great wrapping paper tells the recipient how much you care by demonstrating the time you spent wrapping it. This builds anticipation for what’s inside. And that’s what a great presentation folder can do for you. Even more than the […]

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Propel A Product Launch With A Trade Show

Propel A Product Launch With A Trade Show

Trade shows are a proven method for finding business and making new connections. They’re a natural gathering of your target audience, ready to listen to what you have to say. Since most companies are aware of this, it can lead to a fair amount of competition for the eyes and ears of attendees. So how […]

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25 Marketing Tips For A Successful Product Launch

25 Marketing Tips For A Successful Product Launch

According to Cincinnati based research agency AcuPoll, as many as 95% of new products launched each year fail. Why does this happen? Maybe, businesses don’t reach early adopters soon enough, or their promotional marketing programs don’t support their product introductions. Today, consumers get information from multiple sources; this requires multiple marketing channels to ensure the […]

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Using Direct Mail For A New Product Launch

Using Direct Mail For A New Product Launch

The purpose of direct mail is to get people to act. When launching a new product, action in the form of sales is what you need most. Direct mail is the most straightforward way to bring your product to the one buying it. Why use direct mail? What are the most effective forms of it? […]

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Press Kits Grab Attention For Your Product Launch

Press Kits Grab Attention For Your Product Launch

Everyone wants to get as much attention or media coverage as possible when launching their new product. Press kits make this happen. Journalists, bloggers, reporters and news editors get press releases for new product launches all the time. By providing them with more information by means of your press packet, you’re giving yourself a better […]

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5 Ways Promotional Gifts Can Launch Your New Product

5 Ways Promotional Gifts Can Launch Your New Product

It’s obvious that there’s way more to the launch of a new product or service than simply using a few promotional items. But the items that you do pick can go a long way. Promotional products allow you to be creative and give your customers something fun and useful that also helps promote your product […]

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Your 10-Part New Product Launch Plan

Your 10-Part New Product Launch Plan

Successful product launches are not singular events. They are processes. They require plans. These plans must be committed to by all members of your staff – which means everyone involved in the project must be aware of their responsibilities. Time-frames, strategies and objectives all need to be outlined and detailed. These 10 areas represent what […]

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Supercharge Your Product Launch With A Unique Value Proposition

Supercharge Your Product Launch With A Unique Value Proposition

Why should your ideal customer buy your new product and not your competitor’s? If you have an answer for that question, then you’ve already established your unique value proposition (UVP). Ask yourself this: what is it about my product that makes it so compelling that even if it was unavailable, my clients or customers would […]

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Identifying And Targeting Early Adopters

Identifying And Targeting Early Adopters

Early adopters embrace new products, services and technology before most other people do. From being the first to buy a 3D HDTV, to having that brand new app for their phone, they enjoy using new products sooner than their peers. Statistician Everett Rogers developed a theory called the Diffusion of Innovations that stated early adopters […]

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Zeroing In: How To Identify Your Target Audience

Zeroing In: How To Identify Your Target Audience

A well defined target audience for your new product launch has never been more important. You can’t possibly speak to everyone. By targeting a specific group, you’re not excluding those who don’t fit in that group; you’re just focusing your efforts (whether that’s dollars or branding) on those most likely to buy from you. It’s a more efficient way to reach your clientele.
Identify your average buyer and mold your marketing accordingly, this allows you to build a solid foundation for your launch. Say that you’re a car company preparing to launch a new crossover. You can choose to target those who are age 30-65 with household incomes of $90,000+. To further refine your market, you might want to target people with families or young children. It can be also broken down a step further by singling out women. By clearly focusing on your audience, it becomes much easier to market your product.

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